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Mother’s Day Email Examples to inspire your campaigns

21 min read
VP of Marketing @Ongage

This Mother’s Day email examples collection from recent marketing campaigns is packed with copy and design inspiration you don’t want to miss. Check out the tactics marketers are using to capture their share of wallets during the Mother’s Day 2024 sales season.  

Last year, in 30+ Mother’s Day Email Campaign Examples and Subject Line Ideas, we examined Mother’s Day emails to uncover the tactics and best practices marketers were using to win consumers’ hearts. This year, we’re sharing a whole new set of Mother’s Day email examples, fresh from the best campaigns you can find. 

Let’s get that inspiration going!

Want to jump ahead?

When will I receive my Mother’s Day emails? Here are 20+ Cool Mother’s Day Email Examples in Action! Should you send an opt-out campaign before you send Mother’s Day or Father’s Day emails? What should your Mother’s Day opt out email say?
Mother’s Day opt out subject line examples
Increase sales throughout the year with email campaigns your subscribers will love

When will I receive my Mother’s Day emails?

The short answer is: it depends.

Mother’s Day is one of the most celebrated U.S. holidays. Millions of families and friends will gather or send gifts to mark the occasion on or before May 12 this year.

If you serve businesses in key Mother’s Day spending areas such as retail, fashion, consumer goods, or hospitality, you may choose to kick off your Mother’s Day advertising campaign four to six weeks prior to ensure capturing intended purchases. 

So, the earlier you start, the better.

However, despite your best efforts, many shoppers will wait until May 12 to start shopping for Mother’s Day.

This shouldn’t discourage you from setting up your online shops with a new template or sending promotional materials starting in March because building awareness and anticipation takes time.

Looking at the results of the UK’s March Mother’s Day season, peak shopping takes place the Monday before the big event. This means you should increase your efforts a week before sending your subscribers last-minute discounts or gifts to encourage them to complete their shopping.

👀 Check out our last chance email strategy guide is packed with tactics you can use to motivate your subscribers to act fast, too.

With our strategy guide in mind, get ready to explore some engaging email examples.

Here are 20+ Cool Mother’s Day Email Examples in Action!

When it comes to Mother’s Day emails, the key is to balance the familiar pink and floral themes while maintaining your brand’s unique voice. 

The first step is to ensure that your Mother’s Day emails are sufficiently on-brand and that your audience can recognize them. These emails are more than just announcements, they reflect your brand’s identity through thoughtful use of color and design.

Some brands choose a different route. They skip traditional florals and customize their communications based on what their audience loves. This approach shows a deep understanding of customer preferences, a hallmark of effective email segmentation.

Second, don’t hesitate to add that personal touch. Send your customers details that resonate with them personally. You can even plant Easter eggs from previous interactions—they’ll love it! 

And you can definitely do it when you are at the top of your email list segmentation

Good personalization makes your emails feel like they’re crafted just for the reader.

We talked about the when and how. Let’s look now at concrete examples of Mother’s Day emails and how to bring them to life in your campaigns.

📧 Lynch Creek Farm is an online retailer specializing in handcrafted holiday decorations. Their Mother’s Day email focuses on faster delivery. In the example below, they will ask their subscribers to preorder and promise on-time delivery if they do. 

Subject line & preview text: Mother’s Day Sale! – Order Now and SAVE!!

Getting a grasp on demand and managing delivery timelines are critical, especially for businesses that create perishable or handmade items. 

They are tapping into FOMO: “Prepare for too few orders, and you’ll miss out on sales. Prepare for too many, and you’ll end up with spoilage and waste.”  

Lynch Creek Farm was one of several brands that launched their “order now” campaigns for Mother’s Day on or about April 15. 

The floral company gave their email list dual incentives to pre-order with a sale on centerpieces and other floral gifts plus a guarantee that the items would arrive by Mother’s Day.

In addition to offering delivery reassurances, the message aims to incite urgency. 

Under the heading, “Don’t Wait to Place Your Order!” the copy says that some of the designs are “close to selling out!” 

The email copywriting in this message also includes an appeal to convenience. 

Readers are told they can order now and schedule delivery for the date of their choice for “Gift-Giving Made Easy!”

📧 Globeln artisan goods store leads with savings in a shop early and save Mother’s Day promotional email. 

Subject line & preview text: Up to 50% OFF the Mother’s Day Sale 💐 – Free shipping on orders over $99

Online artisan showcase shop Globeln invites subscribers to get a head start on Mother’s Day shopping with an “up to 50% off” offer for early shoppers. 

Setting aside the immediate benefits of a discount (up to 50%) in their Mother’s Day email, the early sale strategy provides Globeln with valuable market insights. Specifically, it reveals which products and price points are most popular among consumers. A crucial information not only for managing your inventory and stock levels effectively but also for when to ensure that gifts arrive on time.  

This is a great strategy that benefits both customers and the ecommerce brand. 

What about the design?

Globeln kept the design and production of this seasonal email campaign simple by using its standard newsletter template, edited to include a Mother’s Day-themed hero image, custom product descriptions, and CTA copy. 

In addition, Globeln’s Mother’s Day email offers gift suggestions from several product categories suitable for moms and invites subscribers to click through and explore more. 

📧 Oreo Mother’s Day emails are really brilliant. They are the perfect example of how to effectively market a seemingly ordinary product such as a cookie (a delicious one, nevertheless, just a cookie) by crafting a compelling narrative around it.

Their marketing team emphasizes the experience above all.

In their Mother’s Day email, they go all in to make their customized cookies a top gift pick for Mother’s Day 2024, with a limited-time sale and animated GIFs.

Subject line & preview text: 25% OFF STARTS NOW 🌷 – Celebrate Mother’s day with OREO!

This Mother’s Day promotional email from Oreo is stuffed like one of its double-stuff or even triple-stuff cookies! (Yes, they make those.) 

Delivered midway through the pre-Mother’s Day sales season, Oreo pushes for conversions in this campaign with an urgency-inducing, limited-time discount offer. 

This and other emails in Oreo’s Mother’s Day promotion series feature two animated GIFs that capture attention and show off its featured OreoID products. 

The images in the animated GIFs are customized for the season, with pictures of moms and kids and other celebrations of moms. 

Two “Design Yours Now” buttons draw subscribers to click with active language and a clear statement of what’s coming next. 

A separate panel aims to capture future special occasion sales by promoting Oreo Celebrations! 

Perhaps the most important part of this Mother’s Day email template design is the “order by” chart above the footer. 

This graphic tells subscribers exactly when to order to receive their goodies by May 12th. 

Oreo saved time and maintained consistency across the Mother’s Day promotion series by using a mix-and-match template, reusing elements like the GIFs and delivery deadline graphic. The brand keeps things fresh by changing the subject line, offer and some of the images in each email of the series. (See example below.) 

Subject line & preview text: Make Mother’s Day Memorable with Custom OREO Cookies – A heartfelt gift designed by you! 

This Oreo Mother’s Day message focuses on sentiment instead of savings. There’s less focus on urgency and more on selecting a gift that’s special. 

You might change your messaging across your Mother’s Day or other seasonal campaigns as shipping deadlines draw near or in response to how your subscribers responded to the first emails in a series. 

Adjust your messaging for your audience segments, too. Send a discount offer to your frugal shoppers and a donation with a purchase campaign to your conscious consumer segment. 

📧 B Corp Certified Elvis & Kresse shares Mother’s Day tips with its UK audience.

Subject line & preview text: Mother’s Day Ideas and an interview with Elvis & Kresse – Hear our latest interview and find some lovely Mother’s Day ideas

Elvis & Kresse’s target audience likely consists of environmentally-conscious consumers who value sustainability, ethical practices, and luxury craftsmanship. 

E&K delivers its fashion and homeware brand’s core values of sustainability and charitable giving in their final week reminder to consumers in this Mother’s Day email marketing example. 

The email promotes the Elvis & Kresse podcast above the fold with a prominent image and copy highlighting the brand’s purpose, before segueing to a collection of last-minute gifts to buy for mom. 

The brand uses thoughtfully crafted calls to action throughout the email, each one explains what readers will find behind the click.

Subscribers can go to Mother’s Day gift ideas by clicking the CTA button saying, “Show me a few Gift Ideas?” 

A separate button saying, “Show me all of your Experiences!” takes subscribers to a page where they can read about the store’s “design-your-own” crafting workshops.

These examples are a great reminder that CTAs don’t have to be boring. These important conversion devices are worthy of some copywriting TLC. 

The design team for this Mother’s Day email chose a nice balance of images featuring the brand’s products and the people who make and buy them, giving the message a warm, friendly feel. 

📧 Tea Forté, with its whole-leaf teas, pyramid-shaped silken infuser, and amazing packaging, will entice Mother’s Day gift-givers with a chance to win a little something for themselves.

The offer matches perfectly with Tea Forté’s customer base, which is likely made up of individuals who appreciate the finer things in life and seek an exceptional tea-drinking experience.

Subject line & preview text: Gifts for You, Gifts for a Mom of your choice! – Enter the Mother’s Day Giveaway

Emphasizing Mother’s Day and Spring, premier tea and gift shop Tea Forté presents its new, pretty pastel Mariposa Collection of packaged teas and gift items in this email marketing campaign for Mother’s Day in their Mother’s Day email. 

The attractive design and butterfly-accented animation in this email spark delight. 

The design team nodded to motherhood by adding a mother and son image to the collection of products displayed in this message. Gold-colored CTA buttons and accents give the email a luxurious feel. 

Besides encouraging subscribers to enter the giveaway to win a full set of Mariposa teas and accessories for themselves and their moms, the email includes quick links to separate collection items. 

Offering subscribers the opportunity to win a high-value prize is a great way to encourage click-throughs and engagement with your email campaigns. 

📧Urban Stems’ Mother’s Day email tells subscribers it’s okay to buy themselves flowers for Mother’s Day. 

Subject line & preview text: It’s spoil yourself season ✨ – The Pampered gift set is just the present for you 

Shortly after tax day, email marketers ramped up their email marketing campaigns for Mother’s Day to encourage subscribers to order soon for on-time delivery. 

Brands that started the Mother’s Day shopping season with emotional-driven campaigns shifted gears to discount offers and more urgency-inducing messaging. 

The example from Urban Stem’s 2024 Mother’s Day season email line up which arrived April 17, includes a 25% offer using the discount 

code MDAY25. 

Of course, anyone can take advantage of the discount. But this message isn’t for kids shopping for mom, it’s moms (and anyone else) shopping for themselves. 

The subject line suggests it’s time for a little self-indulgence. Inside the email’s hero image features a flower and bath bomb set called: “The Pampered”. 

Under a “Shop the Pampered” CTA button are several other images of “gorgeous gift sets” each captioned with the sets’ name as an anchored link to the product page. 

In classic florist fashion, the bouquet and gift set names are made to appeal to different purchaser personas. Are you The Duchess or more interested in The Weekend Getaway?

Just in case subscribers are shopping for someone else, a second button CTA invites them to “Send in Style.”  

📧 Ashely Stewart sends subscribers a pre-Mother’s Day wardrobe refresh reminder. 

Subject line & preview text: Mother’s Day is May 12th. What are you wearing? – Shop the FRESH SPRING PICKS SALE!

Sure, Mother’s Day is about giving gifts. But it’s also about mom being the center of attention. Ashley Stewart knows their audience wants to handle choosing the perfect outfit for Mother’s Day themselves. So this campaign uses a play on the phrase, “flowers for mom,” as part of its promotion for floral dresses and other occasional-appropriate merchandise. 

A top and bottom panel point out the brand’s current sales and promotions making it easier for shoppers on a budget to indulge. 

Like many fashion brands, Ashley Stewart sends subscribers sales promotions featuring fresh looks on a regular schedule using email newsletters.

📧 Jeni’s Ice Cream’s Mother’s Day email stays on-brand for a “not about flowers” Mother’s Day marketing email. 

Subject line & preview text: Mother’s Day gifts are here! – It’s never too early to think about mom

I noticed a distinct trend toward flowers and pastels when scrolling through my collection of Mother’s Day 2024 email examples. Jeni’s promotional email follows the pastel trend, but the flowers are out. 

Instead, this bright, youthful email recommends that kids give mom a “freezer full of love” to earn a “you’re the best kid ever” phone call. 

Keeping the casual tone throughout, the indy ice cream brand presents its Mother’s Day Collection (a bouquet of pints) under the heading “Gifting Inspo Here!” 

Other gift collections include the Punk Stargonaut Collection (no idea what that is, but it looks tasty) and Newborn Baby Collection (awwww). 

📧 Department store David Jones sends a gift guide for the mother figure in your life while contributing to a meaningful cause. 

David Jones’ Mother’s Day email appeals to consumers who prioritize social responsibility and philanthropy in their purchasing decisions.

Subject line & preview text:  Mother’s Day | The Gift Edit – Spoil her and celebrate her with gifts for her wardrobe, beauty bag, and home

This highly styled email featuring Mother’s Day pink accented with burgundy presents shoppers with a wealth of luxury brand gift selections, including the experiential gift of an in-store beauty masterclass with Gucci Beauty and Chloé. 

Adding a personal touch, the image of a mother and daughter above the fold is captioned, “Friend of David Jones Victoria Lee and her mom Jackie.” 

The email also informs readers about David Jones’ support for the National Breast Cancer Foundation and invites them to read more about the program. Sharing your corporate values backed by actions helps shoppers feel good about supporting your brand. 

This Mother’s Day promotional message is designed to keep subscribers engaged and scrolling to the end. An eye-catching animated GIF of David Jones’ Mother’s Day gift guide occupies the center panel of the template. 

The GIF images were placed on a square, white background making it easy to insert the animated graphic and edit the surrounding copy and frame. 

📧 Amish Baskets adds storytelling and social proof to its Mother’s Day campaign email. 

Subject line & preview text: Unwrap a Story of Tradition [Make Mother’s Day Memorable] 

Another brand that sends a series of promotional emails during the weeks before Mother’s Day is handcrafted basket makers Amish Baskets. The email pictured above arrived in early April to suggest the business’s heirloom baskets as a distinctive, memorable gift. 

I was drawn to this email as a Mother’s Day marketing example because of how well it employs social proof to encourage click-throughs and conversions. 

The brand assembled customer testimonials and images for several products in this message. The result is a crowdsourced Mother’s Day gift guide. Instead of a generic product description, subscribers can read about how other customers chose their gifts and how the gift recipient enjoyed receiving them. 

Emojis representing the reviewer’s 5-star rating and their status as a verified purchaser accompany each personal story. 

If you create a text and image dense email to promote your product line, be sure to use an HTML minimizer to shrink it before you send. This one didn’t display fully in Gmail.  

📧 Factory Girl Design shares appreciation for its community and a link to a make it yourself for Mother’s Day blog. 

Subject line & preview text: THANK YOU & some Gift Ideas – Still sometime before Mother’s Day

You’ve probably heard this before: The success of your email message begins in the inbox display. The subject line, preview text and sender name all influence whether a recipient will open your message. 

Independent yarn shop Factory Girl Design sent the Mother’s Day email pictured above using an owner’s name along with the store’s name in the Friendly From field. (See inbox image below.)

Factory Girl Design wasn’t the only brand choosing a personal sender for their Mother’s Day email marketing campaigns. DTC candy brand Licorice, and artisan e-tailer Globeln chose individual Friendly From names for their campaigns, too.  

This US-based yarn shop maintained the intimate, personal connection inside the email with a personal note thanking subscribers for participating in a special sale to support a local charity and an up-close-and-personal look at how sender Crystal develops a new knit design. 

What about Mother’s Day? 

Oh yeah! There’s a graphic panel with a button CTA inviting subscribers to “read more” on their blog about “special gifts for the special women in our life.” The blog article includes product recommendations and DIY tips. 

The email finishes with the same intimate, community tone, with images from the brand’s Instagram. 

If storytelling and advice appeal to your audience, get AI’s help to repurpose your human-crafted content for use across different channels. This will help you increase your output without sacrificing the human touch. 

📧 DTC brand Licorice takes a break from full HTML to send a hybrid, mostly text Mother’s Day promotion. 

Subject line & preview text: It’s time to celebrate her ❤️️

Bold, high-graphic emails with bright, close-up images of delectable treats and smiling snackers are candy company Licorice’s usual email marketing style. So I was surprised to see this plain-text like, hybrid HTML email campaign from the brand in my inbox. 

But sometimes breaking from a tradition pays off. An email with fewer graphics might get you out of the spam folder or catch the attention of a subscriber who has grown too accustomed to your regular newsletters. 

The Mother’s Day email campaign example above (from co-founder Sarah at Licorice) encourages subscribers to place their orders for prepackaged Mother’s Day gift boxes or to build their own custom candy gift set before time runs out. 

Although both promote special occasion sales, the mostly text Mother’s Day campaign template differs greatly from Licorice’s promotional newsletters like the one below promoting a 50% off e-gift card sale in honor of National Licorice Day. 

Subject line & preview text: 6 Hours Left: 50% Off Gift Cards 🚨 – Happy National Licorice Day 🎉

📧 Exclusivity is the appeal for Guerlain Paris’s 2024 Mother’s Day email campaign.

Subject line & preview text: Limited Edition Gifts for Mother’s Day – Complimentary shipping, gift wrapping and choice of samples  

Luxury fragrance brand Guerlain Paris elevates the traditional Mother’s Day gift guide with the addition of exclusivity. Shoppers seeking something distinctive can purchase one of the limited edition, artist- designed gift box and fragrance sets. 

For those looking for something even more unique and experiential, Gurlain offers a virtual masterclass where they can learn about creating personalized fragrances. 

📧 Gucci spotlights moms and daughters and its products in a minimalist Mother’s Day campaign email. 

Subject line & preview text: Love Letters to Mom – Explore the GG Marmont selection.

People from every generation will participate in Mother’s Day 2024 as either those giving or receiving appreciation. Gucci captures some of that range in this email campaign that features women of varying ages wearing its designer clothes, cosmetics and accessories. 

Subtle CTAs direct readers to categories including beauty gifts, shoes and handbags. 

Gucci subscribers unsure of what to buy are invited to book a virtual appointment and let a Gucci Live client advisor help them make their picks in a digital showroom. 

Today’s omnichannel experience includes the physical and digital worlds. Don’t forget to connect the two in your email marketing campaigns. 

📧 Rifle Paper Co. kicks off its Mother’s Day email marketing with a gift guide intro email. 

Subject line & preview text: Our Mother’s Day Gift Guide is Here 💕- Bring beauty to her day. 

Known for its selection of attractive gifts including accessories, journals and other “just because” items, Mother’s Day is an important shopping season for Rifle Paper Co. The brand kicked off its seasonal sales email campaign with an introduction to its annual Mother’s Day Gift Guide and a reminder to subscribers that “Mother’s Day is May 12th. 

This first email (pictured above) displayed a mix of gift items from different categories and included links to selection based on prices, starting with gifts under $25 and ending with gifts prices at under $100.  

Subsequent emails in the series focused on separate gift categories. Another email example from the brand’s 2024 Mother’s Day series highlighted giftable desk accessories. 

Subject line & preview text: ✨The Best for Her Desk ✨ – Plus Free Roses Pouch with $60+ Purchase

Each of the emails in the campaign was headed by a banner presenting a free with purchase “gift for you” to encourage subscribers to show for Mother’s Day from the company’s selection. 

Free gifts during holiday sales are extra valuable because shoppers looking for the best deals can use these offers to upgrade their present or take care of two gift obligations for the price of one. Of course, they can also keep the bonus item as a treat for themselves. 

Finally, each message in this Mother’s Day email set includes one or more animated GIFs. Animated GIFs are not only eye-catching but also allow you to show more products and product use cases (or smiling customers) in a limited space. 

The emails in this series from Rifle Paper Co’s were clipped in Gmail. I’ve noticed this happening to more of my emails lately–so maybe that’s a “me” problem. 

Test your email campaigns’ rendering across multiple devices and email clients to make sure clipping doesn’t become a “you” problem. Put this step on your pre-send checklist so you don’t forget! 

📧 Red Cap Cards offers resellers a just-in-time deal on Mother’s Day cards.

Subject line & preview text: A few days left to save 25% on Mother’s Day!  

Mother’s Day is a consumer shopping event. So should B2B brands even bother to try to compete? The answer depends on what your B2B business sells. 

Mother’s Day cards are big business which makes it peak season for businesses like card wholesaler Red Cap Cards. 

Like its B2C counterparts who need to get a head start on managing supply and demand, Red Cap sent a series of Mother’s Day email campaigns starting in April. Also like its B2B counterparts, the vendor incentivized action with a limited-time discount offer. 

The email example above is one of several in the Mother’s Day card promotion series. 

The brand’s simple email design and copy smartly mimics the greeting cards its offering to subscribers. 

📧 DMC delivers free patterns for crafters and moms in an early Mother’s Day email campaign

Subject line & preview text: Free Patterns: Mother’s Day 💐 – Stitch thoughtful, handmade gifts 

How can you make Mother’s Day sales with an email campaign that gives stuff away? 

For craft brands like DMC, attraction marketing content such as how-to guides and free patterns lead to conversions by building relationships and giving subscribers a reason to buy their products. 

This early seasonal email from DMC is packed with patterns for making stitched gifts that subscribers will need the embroidery flosses and accessories that DMC sells to complete. 

Packing the email with images of completed crafts helps readers visualize how their own finished product will look. This tactic drives aspirations while also instilling confidence. “You can do this!” 

📧 Sharper Image appeals directly to the bargain hunter in its Mother’s Day promotional newsletter. 

Subject line & preview text:  Make Her Day Special – The Ultimate Mother’s Day Gift Guide is here. 

‘Everything’ item seller Sharper Image regularly sends catalog-style newsletters featuring a selection of products. This one was curated specifically with Mother’s Day shoppers in mind. 

The subject line and preview text make the purpose of the email clear. Inside Sharper Image uses its header space to promote a limited-time stacked deal: 20% off plus free shipping (with some restrictions). 

The “ends tomorrow,” offer is followed by a gift guide to “discover the perfect gift for every mom in your life.” 

This language is similar to the copywriting for many of the Mother’s Day email campaigns I reviewed this year. The inclusive language acknowledges that the day has become a celebration of people who are “mother figures” in people’s lives including aunts, sisters, mentors, and friends. 

Shifting from the sentimental to the practical, Sharper Image uses price anchoring throughout the email. Products are presented next to their description along with the lined-through original price plus the discounted cost. 

Budget-conscious shoppers don’t have to do the math to see what they’ll pay. 

📧 Nuts.com has fun with its Mother’s Day email promo by offering fun suggestions to subscribers.

Subject line & preview text: Your Mother’s Day Movie Marathon 🎥 – Tasty Snacks, Mixes & More

Nuts.com sells–you guessed it–nuts along with other treats all year round and frequently puts together seasonal treats and gift sets. 

The Mother’s Day newsletter example above is one of several it sent in 2024. 

This email aims to delight subscribers with a touch of humor and whimsy. 

The brand presents a “Mother’s Day Moving Marathon” suggesting perfect pairings of various Nuts.com products with mom-themed movies such as Bad Moms, Mother’s Day and Mamma Mia! 

There’s also a free gift-with-purchase offer. Subscribers can save those gourmet chocolate-dipped pretzels for themselves or give them to their mother-in-law. 😉

📧 Novelty item seller ThumbsUp wishes mums a happy Mother’s Day with an ‘on the day’ greeting. 

Subject line & preview text: Happy Mother’s Day – From Thumbs Up! 

This cheery, single image Mother’s Day greeting card from ThumbsUp! went out to UK subscribers on March 10, 2024. 

Although showing appreciation is the primary theme of this email, it’s also designed to drive traffic to the brand’s other channels. 

The image also features products from the ThumbsUp! catalog. 

Navigation links at the top and bottom of the graphics panel direct subscribers to category and service pages and bright icons above the footer lead to the brand’s social media profiles.  

You probably noticed that every brand has their own styles and strategies for appealing to consumers during seasonal sales events. 

When planning your Mother’s Day and other holiday campaigns, don’t just plan promotional messages. Include opportunities to show appreciation and surprise and delight. These non-promotional marketing emails build lasting relationships and customer loyalty

Being sensitive to your audiences’ wants and needs is increasingly important as consumers expect to be treated as individuals, too. 

Which brings us to my last piece of advice about Mother’s Day email marketing campaigns. 

Should you send an opt-out campaign before you send Mother’s Day or Father’s Day emails? 

One way in which brands tried to avoid appearing insensitive is to send an opt-out campaign prior to the start of seasons such as Mother’s Day, Father’s Day, Valentine’s Day or Christmas. 

I saw several Mother’s Day opt-out messages in my inbox between late March and mid-April this year. 

It’s not a bad idea to send a pre-season invitation to opt-out of your potentially triggering holiday promotions. 

An even better idea is to include those opt-out choices on your subscriber preference page. This allows your subscribers to make their choice on their timeline instead of having to answer your opt-out email to make their wishes known.

Some brands, including Brooks Running, added information about their preference centers to their pre-season Mother’s Day emails instead of sending a separate opt out email message. 

📧 Brooks added its opt out message to its spring email campaign template.  

Subject line & preview text: April’s new styles have arrived – Brooks Running Sweet spring sales 

Combine more than one of these methods to make sure all of your subscribers are aware of the choices you offer. 

Once someone indicates that they don’t want to hear from you during the holidays, make sure to remove them from the relevant seasonal opt-out segment. This shows them that you’re paying attention to their wishes. 

What should your Mother’s Day opt out email say? 

Seasonal opt-out messages should be short and not presumptive. Don’t guess why someone might want to opt out. Simply acknowledge that they might and tell them how to keep the emails they don’t want to see from arriving in their inboxes. 

Below are a few examples of Mother’s Day opt-out emails that brands prior to the 2024 Mother’s Day marketing season. 

📧 Jeni’s Ice Cream Mother’s Day opt out message arrived in inboxes on April 9, 2024.

Subject line & preview text: Opt out of Mother’s Day emails – Let us Know

Jeni’s offers subscribers an exit in a short, mostly text email that directs them to the brand’s opt-out page using a bright, quick and easy to find CTA button. 

📧 Ugg’s low-key opt-out email covers two upcoming holidays. 

Subject line & preview text:  Mother’s + Father’s Day emails – Feel free to opt-out.

UGG’s seasonal opt-out email also arrived on April 9. The three-sentence text invites subscribers to opt-out of both Mother’s Day and Father’s Day emails by clicking through the “opt out” CTA button. The copy also reassures readers that they won’t miss out on any other campaigns from the brand. 

Mother’s Day opt out subject line examples 

Using a subject line that states the purpose of your message allows subscribers to quickly decide if they need to open it. 

Here are some examples of how other senders phrased their Mother’s Day email opt out inbox copy in 2024:

  • “Don’t wish to receive Mother’s Day emails?” (Etsy)
  • “Mother’s Day Opt-Out 💚- of receiving Mother’s Day emails ahead of May 12.”(Bloomscape)
  • “How to opt out of Mother’s Day emails – because this time of year can be hard.” (Uncommon Goods)
  • “Want to skip our Mother’s Day emails? – Update your preferences with one click.” (The Popcorn Factory)
  • “Don’t want to hear about Mother’s Day? – We know that Mother’s Day can be a sensitive time for some…” (Monica Vinader) 
  • “Prefer Not To Receive Mother’s Day Emails? – Opt out of Mother’s Day Emails.” (David Jones)

Increase sales throughout the year with email campaigns your subscribers will love 

When someone joins your email list they expect they’ll get something good in return. That expectation lasts long after you send the discount or other incentive that convinced them to join your list. 

Continue to send the good stuff to keep your subscriber engaged and your deliverability strong. Use email’s two-way, customizable communication capabilities to build lasting relationships and boost your sales.

Discover how to build and maintain email lists you can use to fuel your business’s growth in:

🚀 The Ultimate Guide To Sign-up Forms

🚀 14 Email List Management Best Practices That Drive Results

See you at the top! 

VP of Marketing @Ongage
Melissa brings years of company building, startup launching, SaaS to positive ARR, and email marketing experience. In Ongage, she is leading the marketing team while planning and launching the strategic implementation of the operation. Melissa firmly believes that brand awareness and adoption happens by answering burning needs and education. She's been developing the Ongage brand to reflect the company's DNA and values, taking it along the way to the stars.

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