What is……?
What is an SMTP Relay Service?

SMTP stands for Simple Mail Transfer Protocol, and is the protocol used by most systems to send emails. An SMTP Relay Service is a company that routes email messages through a known third party. SMTP Relay Services, like SendGrid, AuthSMTP, and Dyn, are often low-cost options for high volumes, but offer limited campaign management and reporting features.

What is an MTA/Private/On-premise solution?

A message or mail transfer agent (MTA) is a licensed software that you own and manage yourself. On-premise email marketing solutions like PowerMTA offer control and configurability, but often lack front-end usability and feature sets.

What is an Email Service Provider (ESP)?

An email service provider is a company that offers a full campaign management and email delivery services. While at its core, an ESP is based on SMTP Relay Service technology, these companies often offer services like statistical reports, segmentation abilities, and design templates. ESPs like Aweber, Mailchimp, Constant Contact, and others, are cloud-based solutions that are typically more expensive than SMTP Relay Services, but offer more in terms of front-end features.

What is Amazon Simple Email Service (SES)?

A part of the Amazon Web Services (AWS) cloud computing platform, SES is a scalable, pay-as-you-go, API-based SMTP Relay Service. Because it relies on the dependable technology of Amazon’s AWS and is affordable and flexible, Amazon SES is a great option for bulk emailing. However, it lacks front-end features likes advanced list and campaign management, segmentation, trigger campaigns, A/B testing and analytics reports.

What is Ongage?
Is Ongage an Email Service Provider (ESP)?

No. Ongage is not an email service provider.


Ongage is a (Software as a Service) SaaS platform that connects to ESPs, SMTP Relay Services and MTAs. By adding Ongage to these providers, emailers increase the efficiency of their email marketing operations by using multiple platforms and benefiting from a world leading feature set that aggregates information and provides real-time actionable insights for email marketing optimization.

Do I need to connect a delivery provider to my Ongage account?


Ongage provides the campaign management interface functionality, but to send emails with Ongage, you’ll need to connect to a delivery provider: either an SMTP, ESP or MTA. You can connect your existing account or one of our email specialists can help you open a new account with one (or more) of our delivery partners.

What does Ongage offer?
Can Ongage improve my inbox placement?

Absolutely. Many email marketing professionals turn to Ongage for this very reason: to improve KPIs like inbox placement.

Through the aggregated analytics dashboard, Ongage gives you full visibility into your inbox placement (and other) issues.  For example, if you notice that one of your service providers has poor inbox placement to subscribers in Gmail, the Ongage system enables you, with just a few clicks, to select a different provider for sending to those subscribers.

Our customers achieve higher inbox placement rates because Ongage enables them to use providers that have been proven optimal for each geographic region, recipient domain, campaign, or segment. Throughout the optimization process, Ongage continues to monitor and report on all email marketing activity with all providers, so you always have a real-time view of statistics for your entire operation.

Can Ongage be used for solving email deliverability issues?

Yes. Because our high-resolution analytics give you granular details to understand the exact source of deliverability issues, you can easily identify and solve them.

For example, if you see from the reports that emails aren’t reaching users of a certain ISP well enough (for example, gmail.com, hotmail.com, yahoo.com, or aol.com), you can easily optimize performance by using Ongage’s deliverability configuration tool to route messages to these users through a different provider who does show improved deliverability rates to that ISP.

The Ongage optimization option by email delivery provider works hand-in-hand with other email marketing best practices that need to implement as well.

Can Ongage provide a campaign management front-end?

Yes. In fact, many of our customers start with Ongage for this reason: they want to use a lower-cost provider like an SMTP Relay, but need functionality (segmentation, reports, A/B testing) that is not available there.

By combining the cost-effectiveness of an SMTP Relay Service with the robust feature set offered by Ongage, you reduce overall costs while maintaining the benefits that usually come with higher-priced solutions.

I do email marketing with an in-house/on-premise/private system (i.e., not SaaS). Can I still benefit from Ongage?

Yes. Ongage is the only front end for hire that connects to all email delivery provider types: SMTP Relays, ESPs and On-Premise MTAs.

With your own MTA for sending messages, Ongage enables advanced email campaign management, including email design, list management, segmentation and behavioral targeting, autoreponders, A/B testing and analytics reports.  Furthermore, our robust and in-depth analytics engine provides high-resolution performance and delivery analysis by campaign, by individual member activity, by email delivery vendor and by recipient ISP domain.

How do I get started?
How do I get started with Ongage?

Ongage offers a free 14-day trial and getting started is quick and easy. Follow these 5 steps:

  1. Sign up for a Free Trial.
  2. Use our easy setup wizard, or contact our friendly support team to help you.
  3. Get a free training session for your entire team with our email marketing specialists.
  4. Send test campaigns to yourself from the Ongage sandbox, no credit card required.
  5. Decide by the end of the trial if Ongage is right for you. If it is, all of your settings and statistics will be saved when you transition to a monthly subscription.
Can I test Ongage without interrupting my production environment?

Definitely. Ongage can be configured to run tests and pilots without interrupting your production environment whatsoever. Consult with our Support Team.

Does Ongage prevent spammers from abusing the system?

Absolutely. Ongage exists to empower legitimate email marketers – spammers are not tolerated. We have a very strong anti-spam policy in effect at all times. Additionally, we have an internal spam warning system that allows us to take quick measures against potential abusers. Furthermore, all the anti-spam mechanisms from all of the connected email providers act as additional spam blockers.

Spammer are banned from the platform and lose access to all ESPs and SMTP relays connected to Ongage.

How do I connect?
Can Ongage connect to internal (on premise) and external (SaaS) SMTP Relays?

Yes. Ongage is designed to do just that: connect to your chosen email providers.

The combination of a fully-featured front end and a robust reporting system which aggregates results from multiple providers makes it a perfect solution for email marketers who are looking to improve the performance of their operation, regardless of which provider(s) they have chosen.

Can Ongage connect to my ESP and does it handle all the API Integration?

Yes. Ongage connects to any ESP or SMTP Relay Service that has an API. Ongage offers built-in connectivity to most of the widely-used ESPs and SMTP Relay Services, so API integration is not a problem. In case we are not yet connected to your provider, we will handle the integration for you.

I'm looking to connect to a new ESP, how can Ongage help?

From the convenience of the Ongage user-interface, you can easily add new providers without the overhead and headache of dealing with multiple platforms, UIs, lists, and statistics. Once connected, you will easily compare the performance of each provider in the email marketing hub. With Ongage, you will never have to do another ESP migration again as all of your data is stored in one place.

Does Ongage have an API?


Ongage can easily connect to providers’ APIs and also offers an API for users to automate tasks like adding new leads to lists or updating list database fields with new transactional data.

For more information see the Ongage API doc.