Email deliverability facts, graphs, and workflows

Email Deliverability.
The Complete Handbook

On average, 20% of all emails never reach the inbox. When sending emails in the millions, the loss in revenue is astronomical.

In this handbook, we’ll help you navigate this space between emails and audience, providing insights from experts while covering landmines to avoid, and practical solutions in the form of workflows and methodologies.

Expand your knowledge of the email universe

We start by covering the basics of deliverability and form a solid foundation that will serve you as you progress.

  • How to measure and identify deliverability issues.
  • How to calculate your likelihood to land in the inbox.
  • The 4 places your email goes to after you hit send.

And that’s just the start.

Email marketing expert Ryan Phelan weights on Apple's MPP policy

“Ongage does it again with a comprehensive look at deliverability and how email gets from your platform to the inbox. This is a great read for beginners and those pros that need a go-to resource! I’m definitely keeping this one handy!”

Ryan Phelan

Co-Founder of Origin Email Agency
and veteran email expert

Take a sneak peek into one of the workflows

The complexity of email

You can find thie workflow and more on our handbook (page 5). Download now.

Influence deliverability rate trajectories

We demystify the mystery surrounding deliverability and pinpoint the exact components influencing it. This includes:

  • Authentication protocols.
  • Creating content that will pass spam filters.
  • Engagement rates.
  • Email blocklists and spam traps.
  • Sender IP and domain reputation.

Follow workflows and avoid unnecessary collisions

Avoid the spam folder and reach the inbox with specific step-by-step guidelines.

  • Building a quality-first email list.
  • Warming up your IP.
  • Boosting your click-through rates and conversions.
  • Using analytics to test and optimize your campaigns.
  • And much more.

How important is email deliverability?
Just ask the experts

“Email is the best business communication channel. It is fast and efficient, if done properly.
Ongage put together a great handbook to guide anyone who is interested to learn more about the email and email deliverability.
And most importantly – how to make your email land in the inbox.”
Email marketing expert Tali Hasanov weights on Apple's MPP policy
TALI HASANOV
Industry-leader and
results-driven digital marketer

“Brands turn over their email marketing teams on a regular basis, so the smart ones will keep this book handy and make it required reading on Day 1 for new members of the email marketing team. However, this book isn’t just for beginners; even seasoned email marketers will find it full of great tips and insights. There are universal truths about inbox placement–and they’re all here in this book!”

Email marketing expert Chris Marriott weights on Apple's MPP policy
CHRIS MARRIOTT
President & Founder
of Email Connect

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