About Ongage

We help marketers create a consolidated and effective email marketing operation that is best suited to their needs.

Our goal is a constant one: to make it simpler, quicker and cheaper for marketers to inbox great emails.

Our Story

Ongage was founded in 2011 by a team of entrepreneurial professionals with a passion for email marketing in particular, and digital marketing in general. Their mission was to better email marketing. A component-based platform was born, powered by a feature-rich dashboard that hosts advanced segmentation tools and a full suite of analytics, ultimately helping marketers drive measurable growth and increase deliverability.

Our Management

Assaf Ben Asher

CEO & Co-Founder
Assaf Ben Asher is the CEO and Co-Founder of Ongage. In 2011 Assaf co-founded Cyhawk Ventures, a pre-seed and seed fund that invests in disruptive technologies in digital marketing and advertising. Today, Assaf’s passion for transforming the digital space through innovation is what drives Ongage forward. A strategic mastermind and technologist at heart, Assaf (and his four-legged sidekick Rodrigo) is on a continual quest to improve the lives of marketers.

Ofer Shani

President & General Manager / Co-Founder
Ofer Shani is the President and General Manager of Ongage. Ofer’s years of experience spearheading large development groups at companies such as Telemesser, 888 and JobInfo, are being put to good use at Ongage and ensure that new innovations are executed flawlessly. Ofer has a BA in Computer Science and M.A in Business Management from the Hebrew University of Jerusalem. When not in the office, Ofer enjoys photography and spending time with his 5 adorable kids.

Ofer Sapir

Ofer Sapir is the CTO of Ongage. Ofer is a software developer with over 15 years of experience, including 10 years in web and database information systems. Ofer continually strives to integrate new innovations in the already cutting-edge platform. Prior to joining Ongage, Ofer was responsible for multiple technological projects at Cyhawk Ventures. Ofer holds a B.A in Psychology from the University of Bar Ilan. In addition to all things technology related, Ofer enjoys spending time outdoors, exploring the local culinary scene and challenging coworkers to pool games.

Danny Tal

Danny Tal is the Chief Revenue Officer at Ongage. Danny is an expert in sales, marketing, and business development, with over 10 years of experience creating, developing and executing winning sales and partnerships strategies. Prior to joining Ongage, Danny was the VP Sales and then CEO of Getty Images Israel. Danny holds a B.A in Social Science from Tel Aviv University. If not at the office, Danny can be found in the beach or brushing up on his poker skills.

Michal Braun

Michal Braun is the CFO of Ongage. Michal is responsible for overseeing all financial aspects of the company. Michal has extensive experience in media startups and VCs and is an expert in budget optimization, funding solution and streamlining processes and performance in businesses. Michal holds a BSc & MBA from the Hebrew University of Jerusalem. When not making sure the financial operation of Ongage is running smoothly, Michal spends time with her family, baking and growing vegetables in her garden.

Nitzan Aviram

Nitzan is the VP of Research and Development (R&D) at Ongage. Nitzan is responsible for leading new projects at the company. Prior to joining Ongage, Nitzan served as R&D manager in Natural Intelligence, a leading Ad Tech company. Nitzan has a Bachelor of Engineering and Computer Software Engineering from Ben Gurion University, and a deep-rooted passion for any web technology and architecture.

Melissa Pekel

VP Marketing
Melissa is the VP of Marketing at Ongage. She brings with her years of company building, startup launching, SaaS to business, and agency ramp-up experience. Melissa built and defined the product and marketing strategies in several companies and excels in creating brands that weave narratives into rich prospect experiences and unique user journeys. In her free time, she loves to take nature walks with Haim and unravel with her daughters the secrets of the universe.

Haim Pekel

VP Growth
Haim is the VP of Growth at Ongage. His specialty in growth took many companies, from zero to profitability, through meticulous analysis and strategical implementation. Together with Melissa, he won awards and wrote for prominent magazines on subjects like growth, marketing, and productivity. When not overseeing growth operations in Ongage, Haim loves to geek out with Melissa and his daughters.

Tal Sterlin Halperin

VP Human Resources
Tal is VP Human Resources at Ongage. She brings with her more than 15 years of experience in a range of human resource positions in various business and social organizations. Tal focuses on organizational development processes, working hand in hand both with managers and employees. She earned her MA in Organizational Sociology at Haifa University and has certificates in Group Facilitation and Career Development from Tel Aviv University. Tal loves to volunteer and helps her community by sharing her personal development experience and expertise.

Meet the Team

Amit Avidar

Head of Sales

Ayal Menaged

Marketing Manager

Daniel Naxon

Development Team Leader

Eliav Ozeri

Development Team Leader

Emil Mana

Senior Developer

Eti Suruzon

Director of Product

Gleb Braginski

Product Manager

Hagit Yitzchakian


Jennifer Dzinzikashvili

Sales Development Manager

Jonathan Lupu

IT & Dev Ops Manager

Kobi Mori

Senior Graphic Designer

Michael Shalom Cohen

Senior Developer

Michal Peretz

HR & Administrative Manager

Michal Perez

Head of Customer Success

Noam Rotem

Sr. Product/UX Manager & Head of Product Consulting

Roy Zelinger

Head of Product Sales

Shachar Ben Gur

IT & Junior Dev Ops

Shai Dank

Customer Support Team Leader

Shay Barel

Senior Developer