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Melissa Pekel

VP of Marketing @Ongage

Melissa brings years of company building, startup launching, SaaS to positive ARR, and email marketing experience. In Ongage, she is leading the marketing team while planning and launching the strategic implementation of the operation. Melissa firmly believes that brand awareness and adoption happens by answering burning needs and education. She's been developing the Ongage brand to reflect the company's DNA and values, taking it along the way to the stars.

Melissa Pekel

VP of Marketing @Ongage

Melissa brings years of company building, startup launching, SaaS to positive ARR, and email marketing experience. In Ongage, she is leading the marketing team while planning and launching the strategic implementation of the operation. Melissa firmly believes that brand awareness and adoption happens by answering burning needs and education. She's been developing the Ongage brand to reflect the company's DNA and values, taking it along the way to the stars.

Consumer Behavior

• By Melissa Pekel

Your Holiday Email Marketing Preparation Program: 12 Trends, 7 Strategies, 16 Templates, and 9 Examples

Tis’ (almost) the season to earn your share of winter holiday sales with holiday email marketing campaigns that drive clicks and conversions. But to

Read more

36 min read

Gmail

• By Melissa Pekel

How to Optimize Engagement With Gmail Email List Subscribers

If your emails don’t make it past Gmail’s spam filters or don’t render properly in that environment, many of your Gmail email list subscribers

Read more

22 min read

Funnel optimization

• By Melissa Pekel

The Abandoned Cart Email Campaign Strategy That Doesn’t Take “No” for an Answer

Online shopping carts are an easy way for consumers to save their favorite selections. But will those consumers remember to come back and purchase

Read more

25 min read

Deliverability

• By Melissa Pekel

Domain Reputation: Here’s Everything You Need to Know

Why is domain reputation important? Before your email can reach your subscribers, it has to make it past the inbox gatekeepers. These guardians of

Read more

19 min read

Email experts

• By Melissa Pekel

Apple Mail Privacy Protection – Email Platforms Updates In 2022

iOS 15 launched on September 20 last year, and with it, the new Apple Mail Privacy Protection, promising to wreak havoc on email open

Read more

10 min read

Funnel optimization

• By Melissa Pekel

What Is A/B Testing? and How To Identify Winners in Email Marketing

A/B testing is a data-driven method for detecting the reason behind the results. It’s so much more than just finding the right colors for

Read more

26 min read

Free Download

The complete
deliverability handbook

Read the most significant, most organized volume of information written about email deliverability.

The complete
deliverability handbook

Read the most significant, most
organized volume of information written
about email deliverability.

Free Download

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How to Change Settings

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