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Melissa Pekel

VP of Marketing @Ongage

Melissa brings years of company building, startup launching, SaaS to positive ARR, and email marketing experience. In Ongage, she is leading the marketing team while planning and launching the strategic implementation of the operation. Melissa firmly believes that brand awareness and adoption happens by answering burning needs and education. She's been developing the Ongage brand to reflect the company's DNA and values, taking it along the way to the stars.

Melissa Pekel

VP of Marketing @Ongage

Melissa brings years of company building, startup launching, SaaS to positive ARR, and email marketing experience. In Ongage, she is leading the marketing team while planning and launching the strategic implementation of the operation. Melissa firmly believes that brand awareness and adoption happens by answering burning needs and education. She's been developing the Ongage brand to reflect the company's DNA and values, taking it along the way to the stars.

Funnel optimization

• By Melissa Pekel

The Abandoned Cart Email Campaign Strategy That Doesn’t Take “No” for an Answer

Online shopping carts are an easy way for consumers to save their favorite selections. But will those consumers remember to come back and purchase

Read more

25 min read

Deliverability

• By Melissa Pekel

Domain Reputation: Here’s Everything You Need to Know

Why is domain reputation important? Before your email can reach your subscribers, it has to make it past the inbox gatekeepers. These guardians of

Read more

19 min read

Email experts

• By Melissa Pekel

Apple Mail Privacy Protection – Email Platforms Updates In 2022

iOS 15 launched on September 20 last year, and with it, the new Apple Mail Privacy Protection, promising to wreak havoc on email open

Read more

10 min read

Funnel optimization

• By Melissa Pekel

What Is A/B Testing? and How To Identify Winners in Email Marketing

A/B testing is a data-driven method for detecting the reason behind the results. It’s so much more than just finding the right colors for

Read more

26 min read

Deliverability

• By Melissa Pekel

Email Bounce Backs: What Are They and How To Avoid Them?

Even when you think you did everything right, email bounce backs can pop up to keep your content indirectly from reaching its destination. How

Read more

16 min read

Email personalization

• By Melissa Pekel

Email Personalization – Everything You Need to Know About Data & Emails

For email personalization to work, it needs to go beyond the first name. Learn all the ways you can do email personalization, including changing

Read more

24 min read

Free Download

The complete
deliverability handbook

Read the most significant, most organized volume of information written about email deliverability.

The complete
deliverability handbook

Read the most significant, most
organized volume of information written
about email deliverability.

Free Download

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How to Change Settings

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