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Melissa Pekel

VP of Marketing @Ongage

Melissa brings years of company building, startup launching, SaaS to positive ARR, and email marketing experience. In Ongage, she is leading the marketing team while planning and launching the strategic implementation of the operation. Melissa firmly believes that brand awareness and adoption happens by answering burning needs and education. She's been developing the Ongage brand to reflect the company's DNA and values, taking it along the way to the stars.

Melissa Pekel

VP of Marketing @Ongage

Melissa brings years of company building, startup launching, SaaS to positive ARR, and email marketing experience. In Ongage, she is leading the marketing team while planning and launching the strategic implementation of the operation. Melissa firmly believes that brand awareness and adoption happens by answering burning needs and education. She's been developing the Ongage brand to reflect the company's DNA and values, taking it along the way to the stars.

Funnel optimization

• By Melissa Pekel

What Is A/B Testing? and How To Identify Winners in Email Marketing

A/B testing is a data-driven method for detecting the reason behind the results. It’s so much more than just finding the right colors for

Read more

41 min read

Deliverability

• By Melissa Pekel

Email Bounce Backs: What Are They and How To Avoid Them?

Even when you think you did everything right, email bounce backs can pop up to keep your content indirectly from reaching its destination. How

Read more

26 min read

Email personalization

• By Melissa Pekel

Email Personalization – Everything You Need to Know About Data & Emails

For email personalization to work, it needs to go beyond the first name. Learn all the ways you can do email personalization, including changing

Read more

39 min read

Email validation

• By Melissa Pekel

Email Hygiene: What Is It? and How to Own It

Your email hygiene habits are influencing your deliverability and email marketing operation. Without proper email hygiene, your emails are doomed to the spam folder.

Read more

28 min read

CRM email marketing

• By Melissa Pekel

The Email API Guide You’ve Been Looking For

Email API makes your life easy. It boldly goes where no human marketer can, and it’s not located in a galaxy far away (and

Read more

19 min read

Consumer Behavior

• By Melissa Pekel

Sending Happy Holidays’ Emails – a Step by Step Guide for the Happy Season

Sending your happy holidays’ email is not a one-off task. Large-scale email operations pour thousands, if not tens of thousands of dollars/hours into perfecting

Read more

30 min read

Free Download

The complete
deliverability handbook

Read the most significant, most organized volume of information written about email deliverability.

The complete
deliverability handbook

Read the most significant, most
organized volume of information written
about email deliverability.

Free Download

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How to Change Settings

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Settings


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