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Melissa Pekel

VP of Marketing @Ongage

Melissa brings years of company building, startup launching, SaaS to positive ARR, and email marketing experience. In Ongage, she is leading the marketing team while planning and launching the strategic implementation of the operation. Melissa firmly believes that brand awareness and adoption happens by answering burning needs and education. She's been developing the Ongage brand to reflect the company's DNA and values, taking it along the way to the stars.

Melissa Pekel

VP of Marketing @Ongage

Melissa brings years of company building, startup launching, SaaS to positive ARR, and email marketing experience. In Ongage, she is leading the marketing team while planning and launching the strategic implementation of the operation. Melissa firmly believes that brand awareness and adoption happens by answering burning needs and education. She's been developing the Ongage brand to reflect the company's DNA and values, taking it along the way to the stars.

Funnel optimization

• By Melissa Pekel

Mother’s Day Email Marketing 2023: Trends, Tips, Examples, and Subject Lines to Help Your Customers Show Mom They Care

Mother’s Day is a retail opportunity few B2C businesses want to miss. But Mother’s Day marketing isn’t easy. Brands must balance the demands of…

Read more

35 min read

Email marketing best practices

• By Melissa Pekel

Plain Text Email vs HTML Emails: Which One Is Best for Email Marketing?

It’s a long-standing debate among sales professionals, communications strategists and email marketers: Should you format your emails to subscribers and customers using plain text…

Read more

22 min read

Email marketing best practices

• By Melissa Pekel

Is Mass Email Dead? 21 Best Tips for Successful Massive Campaigns

As consumers long for a personal touch, mass email sending has fallen out of style. But, it may still be a place for mass…

Read more

22 min read

Consumer Behavior

• By Melissa Pekel

Employing Relationship Marketing to Increase Customer Loyalty and Lifetime Value

Relationship marketing uses a personal touch to increase sales and revenue by cultivating a strong bond between businesses and their customers. Can email marketers…

Read more

20 min read

Consumer Behavior

• By Melissa Pekel

Your Holiday Email Marketing Preparation Program: 12 Trends, 7 Strategies, 16 Templates, and 9 Examples

Tis’ (almost) the season to earn your share of winter holiday sales with holiday email marketing campaigns that drive clicks and conversions. But to…

Read more

36 min read

Gmail

• By Melissa Pekel

How to Optimize Engagement With Gmail Email List Subscribers

If your emails don’t make it past Gmail’s spam filters or don’t render properly in that environment, many of your Gmail email list subscribers…

Read more

22 min read

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Read the most significant, most organized volume of information written about email deliverability.

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organized volume of information written
about email deliverability.

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