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Melissa Pekel

VP of Marketing @Ongage

Melissa brings years of company building, startup launching, SaaS to positive ARR, and email marketing experience. In Ongage, she is leading the marketing team while planning and launching the strategic implementation of the operation. Melissa firmly believes that brand awareness and adoption happens by answering burning needs and education. She's been developing the Ongage brand to reflect the company's DNA and values, taking it along the way to the stars.

Melissa Pekel

VP of Marketing @Ongage

Melissa brings years of company building, startup launching, SaaS to positive ARR, and email marketing experience. In Ongage, she is leading the marketing team while planning and launching the strategic implementation of the operation. Melissa firmly believes that brand awareness and adoption happens by answering burning needs and education. She's been developing the Ongage brand to reflect the company's DNA and values, taking it along the way to the stars.

Consumer Behavior

• By Melissa Pekel

Reaching the conscious consumer with sustainable email marketing campaigns

An increasing number of consumers are going green and spending their green with brands that share their commitment to a sustainable planet. These savvy…

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24 min read

Data management

• By Melissa Pekel

Zero-Party Data vs. First-Party Data: What’s the Difference?

Gathering data is a crucial part of marketing. Once you have it, connecting with your customers and increasing conversions becomes much easier. In today’s…

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5 min read

Funnel optimization

• By Melissa Pekel

Abandoned Cart Email Subject Lines To Refresh your Recovery Campaigns

Like an ecommerce cart abandoned before checkout, an unopened email is an opportunity lost. Are you seizing every opportunity with abandoned cart email subject…

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14 min read

Email marketing best practices

• By Melissa Pekel

Email Marketing With Emojis: When, Why and How to Use Emojis in Your Emails

Emojis are a popular device for digital communications. These colorful little characters grab attention, express emotions, and at whimsy and brightness to social media…

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25 min read

Email marketing best practices

• By Melissa Pekel

The Ultimate Guide to Subscriber-Pleasing Email Preference Centers

You can’t please all the people all the time. However, you can please more of them more of the time with a preference center….

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21 min read

Consumer Behavior

• By Melissa Pekel

Add Some Bounce to Your Spring Marketing Campaigns With Inspiration From These Easter Email Examples

The seasons–especially the holiday shopping seasons—govern the life of many email marketers. As New Year’s promotions and Valentine’s Day gift-giving fades, you’re looking for…

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16 min read

Free Download

The complete
deliverability handbook

Read the most significant, most organized volume of information written about email deliverability.

The complete
deliverability handbook

Read the most significant, most
organized volume of information written
about email deliverability.

Free Download

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