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Email marketing best practices

By Melissa Pekel

Email preview text best practices for more opens & engagement

Email preview text partners with your subject lines to give subscribers a peek at what’s inside your emails. It’s important attention-grabbing real estate in…

25 min read

Email marketing best practices

By Melissa Pekel

Email emojis: when, why, and how to use them in campaigns

Email emojis can grab attention, express emotions, and add whimsy and brightness to your marketing emails. Explore using email emojis to stand out in…

23 min read

Email marketing best practices

By Melissa Pekel

How to compete with Amazon during Prime Day, email marketer style!

Prime Day 2023 set records and set the pace for upcoming seasonal sales events. Retailers and ecommerce brands didn’t let Amazon win all the…

28 min read

Email marketing best practices

By Mark Pekel

12 Data-driven B2B email marketing best practices to drive results in 2024

Are you ready to increase your revenue in 2024? The path to purchase for B2B buyers isn’t what it used to be. Buyer’s journeys…

14 min read

Email marketing best practices

By Melissa Pekel

15 juicy email marketing strategies inspired by Prime Day 2023 campaigns

Holiday and seasonal sales events draw consumers to shop and lift businesses’ traffic throughout the year. During the summer shopping season, Prime Day is…

12 min read

Email marketing best practices

By Mark Pekel

How to write attention-grabbing welcome email subject lines and preview texts your subscribers can’t resist

Welcome email subject lines can be the opening line to a lasting relationship or a point of failure for your business. Engagement rates for…

28 min read

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Follow posts about Email marketing best practices

Email preview text best practices for more opens & engagement

Email emojis: when, why, and how to use them in campaigns

How to compete with Amazon during Prime Day, email marketer style!

12 Data-driven B2B email marketing best practices to drive results in 2024

15 juicy email marketing strategies inspired by Prime Day 2023 campaigns

How to write attention-grabbing welcome email subject lines and preview texts your subscribers can’t resist

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Follow posts about
Email marketing best practices