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Consumer Behavior

By Melissa Pekel

Does brand loyalty mean what you think it means? Do your customers agree?

Achieving brand loyalty is a high-value objective for growth-focused businesses. Loyal customers can keep your customer acquisition and revenue pipelines flowing even during turbulent…

17 min read

Consumer Behavior

By Melissa Pekel

6 consumer wishes brands can still fulfill in their 2023 holiday marketing campaigns

The retail holiday season is underway, and experts are still trying to predict how consumers will behave. One thing is certain, this year is…

23 min read

Consumer Behavior

By Melissa Pekel

2023 Prime Day Results: Break records in Q4 with this fresh intel

Amazon’s two-day Prime Day event set sales records as consumers nabbed deals on everything from home appliances to school supplies. Other retailers captured consumers’…

8 min read

Consumer Behavior

By Mark Pekel

Back to school email marketing 2023: Trends, tips, tactics and examples

2023’s back-to-school shopping season promises to be like nothing marketers have seen before. Consumers still adjusting to the new normal of a post-pandemic world…

19 min read

Consumer Behavior

By Melissa Pekel

Reaching the conscious consumer with sustainable email marketing campaigns

An increasing number of consumers are going green and spending their green with brands that share their commitment to a sustainable planet. These savvy…

24 min read

Consumer Behavior

By Melissa Pekel

Add Some Bounce to Your Spring Marketing Campaigns With Inspiration From These Easter Email Examples

The seasons–especially the holiday shopping seasons—govern the life of many email marketers. As New Year’s promotions and Valentine’s Day gift-giving fades, you’re looking for…

16 min read

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Follow posts about Consumer Behavior

Does brand loyalty mean what you think it means? Do your customers agree?

6 consumer wishes brands can still fulfill in their 2023 holiday marketing campaigns

2023 Prime Day Results: Break records in Q4 with this fresh intel

Back to school email marketing 2023: Trends, tips, tactics and examples

Reaching the conscious consumer with sustainable email marketing campaigns

Add Some Bounce to Your Spring Marketing Campaigns With Inspiration From These Easter Email Examples

Stay in touch

Follow posts about
Consumer Behavior