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The Email
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An email marketing blog for newcomers and experienced explorers,
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All Topics Email Deliverability Email personalization Email segmentation Email automation Email analytics SMTP relay Email validation Gmail Funnel optimization CRM email marketing Email compliance Email marketing best practices Email marketing tools Multi-SMTP Email experts Consumer behavior Data management Database security Multichannel Platform comparison Email marketing trends Feature release AI email revolution Email marketing strategy

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• Email marketing strategy

How to find the best time to send email blasts

Picking the best time to send an email blast isn’t the same as scheduling a triggered campaign or a newsletter. Each blast’s unique characteristics,…

• By Mark Pekel

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17 min read

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The Ongage
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Read the most significant, most
organized volume of information written
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Deliverability

• By Melissa Pekel

Email deliverability checklist: Every step for inboxing success

Email marketers trying to reach their subscribers’ inboxes have to contend with a stack of factors that affect their deliverability success. Our email deliverability…

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17 min read

Email marketing strategy

• By Mark Pekel

15 spectacular 4th of July email campaign ideas & inspirations

US Independence Day celebrations bring fireworks, picnics, parades, and 4th of July email marketing campaigns for us to share with you! So, let’s dive…

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18 min read

Funnel optimization

• By Melissa Pekel

Attraction marketing: How to become a brand customers can’t resist

Attraction marketing is the subtle art of drawing interest without squeezing a buy-in. It allows you to raise awareness of a cause via intrinsic…

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23 min read

Email marketing strategy

• By Mark Pekel

How to make SaaS email marketing your competitive advantage

SaaS email marketing, when done right, follows the client from registration to the end of their journey with your platform. It delivers messages to…

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31 min read

Email Marketing Tools

• By Melissa Pekel

Switching email service providers: How to migrate with ease

Switching email service providers may sound like quite the undertaking. But the costs of not acting when you know that you have to act…

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20 min read

Email marketing best practices

• By Melissa Pekel

Email preview text best practices for more opens & engagement

Email preview text partners with your subject lines to give subscribers a peek at what’s inside your emails. It’s important attention-grabbing real estate in…

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25 min read

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