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Your Words – Our $300 Amazon Gift Card!

You’re a marketer with tons of experience and tools under your belt – and one of those tools just happens to be our incredibly robust email-marketing platform.

So when you’re talking to your other email marketing friends (we know you have some) and telling them of great tools that they have to use, you probably keep …Read More

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7 Email Metrics and KPIs You Should Be Tracking

I like to think of email marketing like marathon training.

Imagine yourself are on a training with coaches who keep track of all of your stats. They track your heart rate, cadence, the elevation gain, and on and on. At the end of the run, what did you gain from all of that data? Many, …Read More

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4 Amazing Examples of Personalized Email Marketing

A few years ago, I received an 11-inch by 16-inch journal from my mother as a birthday present. I had casually mentioned in conversation a week before my birthday that I wanted “a large journal.” What I meant was a journal with many pages: a long journal. It was my fault for communicating imprecisely. She, …Read More

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Email Marketing Best Practices to Stay Relevant In 2017

Leap day is already a distant memory, the Olympics have come and gone, soon the US Presidential election will be behind us, and soon thereafter – 2017 will be here! It all going as quickly as a Usain Bolt 100 meter race.

Now is a great time to position your email marketing strategy to keep you …Read More

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Leveraging multiple channels for communication success

Mark Rothert, President, MessageMedia

Businesses today have their choice of channels for communicating with customers – email, SMS, social media, even direct mail.  While this proliferation of channels represents opportunity, it also poses a challenge – picking which channel to use to delivery different messages to different customers in different scenarios.
Why SMS
While SMS is arguably the …Read More

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Improve Email Delivery Rate by Improving Email Reputation

To get into college, you had to keep up good grades. You had to work hard, do your homework, and finally send in the application. Bottom line: you had to convince that college admissions board to let you in based on past performance. The same applies for being let in to an email inbox—your reputation …Read More

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Email Marketing Best Practices to Double Your Response Rate and Profits

In case any part of you (or your team) thinks that email marketing is dead, consider these statistics:

Everybody does it: 92% of US adults use email daily
All the cool kids do it: Millennials are the largest living generation and they check their email from bed (70%), from the bathroom (57%), or while driving (27%)
Better than …Read More

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Email Personalization Techniques for Pros

Email marketing professionals know that email is the most effective marketing channel, in fact – they thrive on it. According to a recent survey,MarketingCharts.com shows email marketing as the most effective and one of the least difficult tactics.

Something else experienced email marketing professionals already know is that personalization adds more efficacy to email marketing. Case …Read More

Best Practices to Improve ROI

Email Marketing Best Practices to Improve ROI

As a sophisticated email marketer, there are many KPIs that matter to you: deliverability, open rate, CTR. We all strategize endlessly about how to optimize for each of these: avoiding spammy content to increase deliverability, writing succinct subject lines to up open rates, choosing the right color and placement of CTA buttons for improvements in …Read More

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7 Things that are killing your Email Deliverability

Imagine getting just 79% of your salary…or if your country came home with just 79% of the Olympic medals they won. That is what is happening to your email. According to last year’s Email Deliverability Benchmark Report, only 79% of emails sent reach inboxes. If it were your salary or your medals, you would probably …Read More

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Best practices for using multiple vendors IPs

Recently, we shared advice from experts about How to Keep Your Email List Clean. Once you follow those tips and have a spotless list, you will then graduate to more advanced tactics for getting your messages inboxed. By using multiple email vendors, you benefit in multiple ways.
Load-Balance Email Marketing Costs

Steven Coufal, senior email marketer at …Read More

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Advice from the Experts: How to Keep Your Email IP Clean

Recently, we shared advice from experts about How to Keep Your Email List Clean. Taking their advice is a great start to effective email marketing practices. To take it a step further is to maintain both a clean list and a clean IP. Today, experts reveal how to do the latter.
Simple Tips for a Complex …Read More

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4 Common Email Mistakes Made by Affiliate Marketers

When Affiliate Marketers aren’t busy searching for the next hot product to promote or the next cool traffic source to target, they should be analyzing their choices for marketing channels: blog, display advertising, social networks, PPC ads, content… and so many more.

Not long ago, we told you about “The Surprising Channel That is Revolutionizing Affiliate …Read More

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Advice from the Experts: How to Keep Your Email List Clean

Ask and you shall receive
CEO of Revue, Martijn de Kuijper advises email pros to “Keep asking for feedback, so that you’ll know what to improve, what people are reading. This way you keep sending what people want to read, but you also keep them engaged. Most people don’t even know that they can reply to …Read More

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When is an SMTP Relay the Right Choice for You?

Comparing a low-cost SMTP Relay to a full-featured ESP often comes down to an ROI calculation. While ESPs have many benefits, at their core, their infrastructure uses an SMTP relay to send messages. SMTP Relays can cost significantly less than their more feature-rich ESP counterparts, so determining which is right for you typically comes down …Read More

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5 Surprising Email Marketing Stats (that may make you rethink your strategy)

As an email marketing professional, you already know that email is the most effective marketing platform known to mankind, but you might now know these shocking stats. And once you truly process the importance of these bits of research, you may reconsider your email marketing strategy:

 
1.      The power of transactional emails
Often the “black sheep” of …Read More

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How Agencies Differentiate Themselves from Competitors

Email marketing is a field that is as competitive as it is lucrative. Email marketing agencies, and full-service marketing agencies that provide email marketing services, must find ways to make their offering stand out in a way that compels clients to choose them (and stay with them). Here are some common differentiators:
Support
Offer clients best-in-class support, …Read More

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Common Email Problems for Job Boards

Job Board like CareerCo, Adecco, and VHMnetwork often rely heavily on email marketing as a channel that drives traffic, conversions, and ultimately – sales. As effective of a channel as email marketing is, it often comes with some challenges that marketing executives must recognize, strategize, and solve.
Deliverability challenges
If there were a mecca for job board …Read More

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The Surprising Channel That is Revolutionizing Affiliate Marketing

Savvy Affiliate Marketers are always on the lookout for the next big thing: the next product to promote, the next traffic source to target, and the next channel to monetize. When it comes to channels, though, many affiliates would be surprised to learn that the most effective channel isn’t the newest, in fact – in …Read More

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Tips to Gain Control over Your Email Marketing

The weather, traffic, the economy – no matter how hard you try, chances are – you will not be able to control these things. Notice that your email marketing is not a part of this list.  In fact, your email marketing belongs on a list with your attitude, your own finances, and your diet – …Read More

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Simplifying Email Marketing from Head to Toe

Professional email marketing can be a complex operation and simplifying it (while saving time) is priceless.  Ongage now offers you a new way to simplify the customization of your headers and footers:
WHAT is header and footer customization
This new Ongage feature (which is included in all Ongage accounts) allows you to automatically set a header and …Read More

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Ongage 2.0 – Now in your Dashboard

Normally we don’t like showing off, but our latest update is so exciting, we couldn’t help but share it with everyone! That’s right – On 17.4.16 we unveiled the ultimate 2016 makeover for our very own dashboard!

If you’re already a happy Ongage-er, you probably know that our dashboard, while incredible efficient and feature-rich, wasn’t the …Read More

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5 Trick Questions Every Email Marketer Should Be Able to Answer

Whether you are an Email Marketer or you have an Email Marketer, this list is important. Email Marketing is a space that is evolving rapidly and to keep up, your Email Marketer must be able to answer these questions…tricky as they may be.
1.    What is the most important measure of an email campaign’s success?
An average …Read More

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The Blacklist: An Email Marketer’s Nightmare

You know that dream that you have over and over again? You’re falling, or being chased, or losing your teeth? Completely out of control and scared… getting on the email blacklist is like that – only worse. You have no control over it, but it has total control over you, your business, your income, and …Read More

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3 Tips to Improving Email Performance by Maintaining a Healthy List

When it comes to email marketing performance, who you know is often more important that what you know. Said another way, email marketing best practices about when to drop campaigns, which CTAs to include (if at all), and which email vendor to use are much more effective when coupled with good list hygiene.

Cleaning up your …Read More

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Brilliant Email Marketing Tools for Savvy Marketers

Popeye has spinach; Ironman has JARVIS; The Most Interesting Man in the World has Dos Equis; and Savvy email marketers have a toolset that makes them effective and successful.
Ever wondered what is in the “magical” toolset that makes the best email marketers as successful as they are? Look no further – our key customers and …Read More

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You are Not Married to Your Email Vendor

Your spouse in for better or worse. A diamond is forever. An email vendor is not.

While it is honorable to stand by your partner even during tough times or when you feel like you are not getting what you need from the relationship, when it comes to your email provider, that is just bad business.

To …Read More

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You Don’t Need a CTA to Get Subscribers to Act

The Radicati Group reports that by 2017, there will be over 200 Billion emails exchanged every day. Your emails do need a way to stand out; but there are other (dare we say…better) ways to do that than a CTA button – no matter how creative it is.
In fact, in a recent study by marketing …Read More

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Are you personalizing emails like a pro?

Hey Frank. Dear John. What’s up, Pete? Laura, you have to read this message NOW. New jobs for Stacy. {FIRSTNAME}, listen up!
If mass emails were the first-grade approach to email marketing, adding a {FIRSTNAME} personalization is nothing more than a second grader . . . one who got held back a year for bullying the …Read More

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Why email marketing is not always the best tool for you

Have you heard claims like Copyblogger’s “email marketing has a 4,300% ROI” or Hubspot’s “email marketing is the most effective digital marketing channel for customer retention?” Sorry to burst your email marketing bubble, but I am here to tell you that this is not always the case.

At Ongage, we facilitate the sending of billions of …Read More

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The best email marketers are stopping to email

You may have been shocked when we told you that to increase email marketing profits, you have to stop selling, but we have heard from many email marketers who are telling us that they are trying it and seeing amazing results. Are you ready for another shocker?

Another way to improve your email marketing operation is …Read More

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The Latest Email Marketing Trend: Agile Email

Dynamic content, behavioral email marketing, personalization, email marketing
Agile is no longer just for software developers. They have already realized the improved results and increased speed that comes with adopting agile methodologies. Now, it is our turn!
The future of email is here: agile email marketing. It features innovation, personalization, and information. It is fast, effective, and …Read More

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Feeds Feature Released: Email Blank Space That Works for You

In 1989, HTML was born (so were Taylor Swift, Tyga, and Daniel Radcliffe). Finally, 26 years later, there is something amazing (and new!) going on with HTML again. This innovation saves time and makes your email so relevant and timely that no subscriber will ever want to Shake it Off again.
Pop references aside, HTML, RSS …Read More

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7 Email Marketing Tips for Affiliates

Affiliates need email marketing in the same way that LeBron James needs a good pair of shoes. You could do what you do without them, but you would never want to. Email marketing (and LeBron’s shoes) makes you achieve greater results and make more money.
But $2 Walmart shoes are not Nikes and sloppily emailing …Read More

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3 Crucial Rules to Follow For Email Marketing List Management

There are rules for nearly everything these days: from laws of warfare to instructions for putting together an Ikea dresser (which sometimes feels like warfare). And often times, following rules and best practices means you escalate your probability for success as well as the speed at which you get there, whether you are in the …Read More

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Have You Heard of the Newest Competitive Edge for Affiliates?

Affiliates are in one of the most competitive marketing spaces. Even a small edge over other affiliates can have a significant impact on bottom line results. But, in a space where competitors play at the top of their game, how do you get that competitive edge?

Email Marketing: there are many edges
In affiliates’ email marketing operations, …Read More

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How to Improve Sender Reputation and Email Deliverability – Part 2

Last week, we explored the basics of being the “Facebook:” the epitome of success, in your industry. We examined the importance of working with multiple email vendors. This week, we will dive deeper into the optimizations required to get there. But first thing’s first:
Look in the mirror
To understand where you currently stand, you can use …Read More

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How to Improve Sender Reputation and Email Deliverability – Part 1

Who do you imagine when you think on an enviable business strategy? In my mind, it is Facebook. If our business could operate like Facebook, the sky would be the limit.
Getting to Mark Zuckerberg’s Inbox
Let’s imagine his personal assistant, Anikka. As she completed her position, one of her final tasks was likely sorting through resumes …Read More

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4 Secrets of Career Portals with Perfect Email Processes

Email marketers in the job placement industry are some of our favorite clients. They are sophisticated, they easily understand metrics and optimization, and they readily adopt innovations that can help them get better results quicker or less expensively (or both!). They manage larger data sets, more lists, and greater frequency than most of our clients. …Read More

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5 Summer Email Marketing Tactics

Remember the summers of youth? If you are like me, you looked forward to summer all year long. When it finally arrived, we relished the playful freedom, savored the sounds and flavors, and enjoyed every adventurous moment. I bloomed in the summertime.
As screen-locked adults, many of us now wilt in August. We complain about the …Read More

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Is Behavioral the New Inbox Placement?

One of the more well-known philosophical questions is: “If a tree falls in a forest and no one is around to hear it, does it make a sound?”

Its email marketing equivalent might be. “If an email arrives in an inbox, and no one opens it, did it arrive?”

So does it matter if an email landed …Read More

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Love at First Email: 10 Tips to Create the Perfect Email

Valentine’s Day has been and gone, but for some love is still very much in the air.

The run-up to Valentine’s Day is a busy time of year for marketing mails – how successful were yours this year? Did you hit your hoped-for response rates? Could have done better? Let’s look at our 10 top tips …Read More

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7 Tips: How to switch email service provider and enjoy it

Switching email service providers can seem like a daunting and tricky undertaking for businesses. Even when it’s clear that by moving ESP, your business would benefit from a better service and potentially a better deal, the task can deter you. Without a doubt, there are numerous pitfalls that businesses can face when they decide to …Read More

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Up Your Performance with our Exciting August Releases!

We constantly want to do better, and we do! We have recently introduced several exciting new features on our Ongage platform that are guaranteed to make a difference to your email marketing performance this summer.

Litmus Email Preview: we have implemented Litmus, a preview testing tool which lets you preview your emails across 30+ real email …Read More

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6 Tips: Gain Control Over Your Email Marketing Costs

According to a recent 2014 Econsultancy report, Email remains the best digital channel for ROI. But how do you maintain and keep increasing your ROI? You find new ways to manage and reduce costs. Here we discuss 6 tips that will help you gain control over your email marketing costs, while maintaining the same level …Read More

Meet Ongage at Affiliate Summit East in NYC August 12-14, 2012

Ongage is excited to be attending this year’s Affiliate Summit East in NYC from: August 12-14, 2012 at the Hilton New York. If you are going to be there, then let’s meet!

Danny Tal VP Sales at Ongage, and Assaf Ben Asher, Co-Founder of Cyhawk Ventures and & Active Chairman at Ongage will be attending. Its …Read More