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Whether you are an Email Marketer or you have an Email Marketer, this list is important. Email Marketing is a space that is evolving rapidly and to keep up, your Email Marketer must be able to answer these questions…tricky as they may be.
1.    What is the most important measure of an email campaign’s success?
An average …Read More

You know that dream that you have over and over again? You’re falling, or being chased, or losing your teeth? Completely out of control and scared… getting on the email blacklist is like that – only worse. You have no control over it, but it has total control over you, your business, your income, and …Read More

When it comes to email marketing performance, who you know is often more important that what you know. Said another way, email marketing best practices about when to drop campaigns, which CTAs to include (if at all), and which email vendor to use are much more effective when coupled with good list hygiene.

Cleaning up your …Read More

Popeye has spinach; Ironman has JARVIS; The Most Interesting Man in the World has Dos Equis; and Savvy email marketers have a toolset that makes them effective and successful.
Ever wondered what is in the “magical” toolset that makes the best email marketers as successful as they are? Look no further – our key customers and …Read More

Once again we’re into a new year. Everyone in the email marketing world is taking a deep breath now that the frenzy of the holiday season has passed. For many email marketers, January and February are the time to begin thinking about that long put off RFP. If you’re one of those marketers, bite …Read More

Whenever people tell me that the best time to send email campaigns is Tuesday morning, my response is, “Tuesday morning where?”

When you run a global operation, Tuesday morning to one client may be Monday night to another – and in most cases, there is a high likelihood that you will not know which client …Read More

Your spouse in for better or worse. A diamond is forever. An email vendor is not.

While it is honorable to stand by your partner even during tough times or when you feel like you are not getting what you need from the relationship, when it comes to your email provider, that is just bad business.

To …Read More

The Radicati Group reports that by 2017, there will be over 200 Billion emails exchanged every day. Your emails do need a way to stand out; but there are other (dare we say…better) ways to do that than a CTA button – no matter how creative it is.
In fact, in a recent study by marketing …Read More

Hey Frank. Dear John. What’s up, Pete? Laura, you have to read this message NOW. New jobs for Stacy. {FIRSTNAME}, listen up!
If mass emails were the first-grade approach to email marketing, adding a {FIRSTNAME} personalization is nothing more than a second grader . . . one who got held back a year for bullying the …Read More

Have you heard claims like Copyblogger’s “email marketing has a 4,300% ROI” or Hubspot’s “email marketing is the most effective digital marketing channel for customer retention?” Sorry to burst your email marketing bubble, but I am here to tell you that this is not always the case.

At Ongage, we facilitate the sending of billions of …Read More

You may have been shocked when we told you that to increase email marketing profits, you have to stop selling, but we have heard from many email marketers who are telling us that they are trying it and seeing amazing results. Are you ready for another shocker?

Another way to improve your email marketing operation is …Read More

For as long as email marketing has been around, email marketers have looked at many KPIs: open rate, click through rate, conversion rate, ROI. To increase any (or…all) of them is to increase sales. And to increase sales is the ultimate goal of any email marketer.

To that end, email marketers have tried it all: scrubbing …Read More

Dynamic content, behavioral email marketing, personalization, email marketing
Agile is no longer just for software developers. They have already realized the improved results and increased speed that comes with adopting agile methodologies. Now, it is our turn!
The future of email is here: agile email marketing. It features innovation, personalization, and information. It is fast, effective, and …Read More

In 1989, HTML was born (so were Taylor Swift, Tyga, and Daniel Radcliffe). Finally, 26 years later, there is something amazing (and new!) going on with HTML again. This innovation saves time and makes your email so relevant and timely that no subscriber will ever want to Shake it Off again.
Pop references aside, HTML, RSS …Read More

Affiliates need email marketing in the same way that LeBron James needs a good pair of shoes. You could do what you do without them, but you would never want to. Email marketing (and LeBron’s shoes) makes you achieve greater results and make more money.
But $2 Walmart shoes are not Nikes and sloppily emailing …Read More

There are rules for nearly everything these days: from laws of warfare to instructions for putting together an Ikea dresser (which sometimes feels like warfare). And often times, following rules and best practices means you escalate your probability for success as well as the speed at which you get there, whether you are in the …Read More

Affiliates are in one of the most competitive marketing spaces. Even a small edge over other affiliates can have a significant impact on bottom line results. But, in a space where competitors play at the top of their game, how do you get that competitive edge?

Email Marketing: there are many edges
In affiliates’ email marketing operations, …Read More

Last week, we explored the basics of being the “Facebook:” the epitome of success, in your industry. We examined the importance of working with multiple email vendors. This week, we will dive deeper into the optimizations required to get there. But first thing’s first:
Look in the mirror
To understand where you currently stand, you can use …Read More

Who do you imagine when you think on an enviable business strategy? In my mind, it is Facebook. If our business could operate like Facebook, the sky would be the limit.
Getting to Mark Zuckerberg’s Inbox
Let’s imagine his personal assistant, Anikka. As she completed her position, one of her final tasks was likely sorting through resumes …Read More

In college, there was a GPA. In financial practices for adults in the US, there is a credit score. In the world of email marketing, there is a sender score. When you first start out emailing, your messages may be sent to users’ spam folders. But there are certain ways to build up your score …Read More

Email marketers in the job placement industry are some of our favorite clients. They are sophisticated, they easily understand metrics and optimization, and they readily adopt innovations that can help them get better results quicker or less expensively (or both!). They manage larger data sets, more lists, and greater frequency than most of our clients. …Read More

Remember the summers of youth? If you are like me, you looked forward to summer all year long. When it finally arrived, we relished the playful freedom, savored the sounds and flavors, and enjoyed every adventurous moment. I bloomed in the summertime.
As screen-locked adults, many of us now wilt in August. We complain about the …Read More

One of the more well-known philosophical questions is: “If a tree falls in a forest and no one is around to hear it, does it make a sound?”

Its email marketing equivalent might be. “If an email arrives in an inbox, and no one opens it, did it arrive?”

So does it matter if an email landed …Read More