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• Consumer Behavior

6 consumer wishes brands can still fulfill in their 2023 holiday marketing campaigns

The retail holiday season is underway, and experts are still trying to predict how consumers will behave. One thing is certain, this year is…

• By Melissa Pekel

✦

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23 min read

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Email marketing strategy

• By Haim Pekel

What’s cooking this Thanksgiving? Email marketing tips to win sales without cutting prices

Faced with the prospect of lost customers and fewer sales, it can be tempting to take profit-cutting measures to entice shoppers to say yes…

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11 min read

Email marketing strategy

• By Melissa Pekel

21 fresh Black Friday email examples to complete your Cyber Week campaigns

With fierce competition for consumers’ attention, you’ll need to get up early to get your slice of the Thanksgiving Week spending pie. But how…

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23 min read

AI email revolution

• By Haim Pekel

How does generative AI fit into the email martech stack? Start here.

At the beginning of 2023, generative AI, especially ChatGPT, became the technology everyone was talking about. Suppose you haven’t jumped on the AI bandwagon…

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15 min read

Email marketing best practices

• By Melissa Pekel

How to compete with Amazon during Prime Day, email marketer style! 

Prime Day 2023 set records and set the pace for upcoming seasonal sales events. Retailers and ecommerce brands didn’t let Amazon win all the…

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28 min read

Email marketing best practices

• By Haim Pekel

12 Data-driven B2B email marketing best practices to drive results in 2024

Are you ready to increase your revenue in 2024? The path to purchase for B2B buyers isn’t what it used to be. Buyer’s journeys…

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14 min read

Email marketing best practices

• By Melissa Pekel

15 juicy email marketing strategies inspired by Prime Day 2023 campaigns

Holiday and seasonal sales events draw consumers to shop and lift businesses’ traffic throughout the year. During the summer shopping season, Prime Day is…

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11 min read

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