The Email
Marketing Odyssey

An email marketing blog for newcomers and experienced explorers,
focusing on hot topics, insights, and strategy.

Consumer Behavior

Your Holiday Email Marketing Preparation Program: 12 Trends, 7 Strategies, 16 Templates, and 9 Examples

Tis’ (almost) the season to earn your share of winter holiday sales with holiday email marketing campaigns that drive clicks and conversions. But to

By Melissa Pekel

✦

36 min read

The complete
deliverability
handbook

Read the most significant, most organized volume of information written about email deliverability.

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The Ongage
Deliverability handbook

Read the most significant, most
organized volume of information written
about email deliverability.

More blog post

Funnel optimization

By Haim Pekel

29 Newsletter Examples and How They Activate Subscribers

Email newsletters connect, inform and convert your subscribers to so much more–but first, they have to get and keep your subscribers’ attention. This article

21 min read

Email automation

By Ayal Menaged

What is email automation? Plus 32 examples to guide your automated email campaigns

Email automation drives engagement and sales in companies of all sizes. But not every interaction leads to a conversion. If you want to learn

23 min read

By Melissa Pekel

How to Optimize Engagement With Gmail Email List Subscribers

If your emails don’t make it past Gmail’s spam filters or don’t render properly in that environment, many of your Gmail email list subscribers

22 min read

Email marketing best practices

By Haim Pekel

24 Examples of Re-Engagement Email Campaigns to Help You Pull Rabbits Out of Your Hat!

Go through these re-engagement email examples, and join me as I dive deep into the analysis of relationships that had gone stale and inevitable

23 min read

Funnel optimization

By Ayal Menaged

How to Level Up Your Email Copywriting Skills – A Step-By-Step Guide

My D&D dungeon master had unworldly email copywriting skills. I discovered them during a period when we couldn’t meet as a group. He leveraged

31 min read

Funnel optimization

By Melissa Pekel

The Abandoned Cart Email Campaign Strategy That Doesn’t Take “No” for an Answer

Online shopping carts are an easy way for consumers to save their favorite selections. But will those consumers remember to come back and purchase

25 min read

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