The Email
Marketing Odyssey

An email marketing blog for newcomers and experienced explorers,
focusing on hot topics, insights, and strategy.

Funnel optimization

Mother’s Day Email Marketing 2023: Trends, Tips, Examples, and Subject Lines to Help Your Customers Show Mom They Care

Mother’s Day is a retail opportunity few B2C businesses want to miss. But Mother’s Day marketing isn’t easy. Brands must balance the demands of…

By Melissa Pekel

✦

35 min read

The complete
deliverability
handbook

Read the most significant, most organized volume of information written about email deliverability.

Stay on top of everything
that matters in email marketing

By signing up you are agreeing to our Terms of Service
Your data will be handled in accordance with our Privacy Policy

The Ongage
Deliverability handbook

Read the most significant, most
organized volume of information written
about email deliverability.

7 Steps to Ace Your Email Marketing Audits for Success in 2023 and Beyond

The beginning of a new year means fresh starts. It involves examining your overarching strategy and allocating budgets to various departments. Your email operation…

22 min read

Segmentation

By Ayal Menaged

Who Should Be Involved in Creating Your Buyer Personas and Why Do You Need Them

Buyer personas help your team visualize your ideal customer and understand the real people behind your KPIs. How can you develop buyer personas that…

28 min read

Email marketing best practices

By Melissa Pekel

Plain Text Email vs HTML Emails: Which One Is Best for Email Marketing?

It’s a long-standing debate among sales professionals, communications strategists and email marketers: Should you format your emails to subscribers and customers using plain text…

22 min read

Funnel optimization

By Haim Pekel

Woo Subscribers With These Top Valentine’s Day Email Marketing Tips, Best Practices, and Examples

Valentine’s Day is a day for romance, telling others how much you care for them and buying them things. It’s also a nice reason…

36 min read

Deliverability

By Ayal Menaged

13 Tips on How to Stop Your Emails From Going to Spam

Email marketing is an incredibly effective tool for communicating your brand’s value to your ideal customers at scale. But email marketing is only effective…

10 min read

Email marketing best practices

By Melissa Pekel

Is Mass Email Dead? 21 Best Tips for Successful Massive Campaigns

As consumers long for a personal touch, mass email sending has fallen out of style. But, it may still be a place for mass…

22 min read

Stay on top of everything that matters in email marketing

By signing up you are agreeing to our Terms of Service
Your data will be handled in accordance with our Privacy Policy

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The Email Marketing Odyssey

Mother’s Day Email Marketing 2023: Trends, Tips, Examples, and Subject Lines to Help Your Customers Show Mom They Care

7 Steps to Ace Your Email Marketing Audits for Success in 2023 and Beyond

Who Should Be Involved in Creating Your Buyer Personas and Why Do You Need Them

Plain Text Email vs HTML Emails: Which One Is Best for Email Marketing?

Woo Subscribers With These Top Valentine’s Day Email Marketing Tips, Best Practices, and Examples

13 Tips on How to Stop Your Emails From Going to Spam

Is Mass Email Dead? 21 Best Tips for Successful Massive Campaigns

Stay in touch

The Email
Marketing Odyssey