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The Email
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An email marketing blog for newcomers and experienced explorers,
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All Topics Email Deliverability Email personalization Email segmentation Email automation Email analytics SMTP relay Email validation Gmail Funnel optimization CRM email marketing Email compliance Email marketing best practices Email marketing tools Multi-SMTP Email experts Consumer behavior Data management Database security Multichannel Platform comparison Email marketing trends Feature release

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• Gmail

How to Optimize Engagement With Gmail Email List Subscribers

If your emails don’t make it past Gmail’s spam filters or don’t render properly in that environment, many of your Gmail email list subscribers

• By Melissa Pekel

✦

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22 min read

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Email marketing best practices

• By Haim Pekel

24 Examples of Re-Engagement Email Campaigns to Help You Pull Rabbits Out of Your Hat!

Go through these re-engagement email examples, and join me as I dive deep into the analysis of relationships that had gone stale and inevitable

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23 min read

Funnel optimization

• By Ayal Menaged

How to Level Up Your Email Copywriting Skills – A Step-By-Step Guide

My D&D dungeon master had unworldly email copywriting skills. I discovered them during a period when we couldn’t meet as a group. He leveraged

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32 min read

Funnel optimization

• By Melissa Pekel

The Abandoned Cart Email Campaign Strategy That Doesn’t Take “No” for an Answer

Online shopping carts are an easy way for consumers to save their favorite selections. But will those consumers remember to come back and purchase

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25 min read

Funnel optimization

• By Haim Pekel

Email Subject Lines That Don’t S@ck Email Engagement

Do you agree with the statement that most email subject lines walk a fine line between relevancy, interest, and bait? Why is that? What’s

Read more

27 min read

Funnel optimization

• By Ayal Menaged

Email Call-To-Action Examples: A Guide to the Click Now

Is your call to action such a big deal? Because an effective email marketing campaign should motivate your subscribers to act from copy and

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26 min read

Deliverability

• By Melissa Pekel

Domain Reputation: Here’s Everything You Need to Know

Why is domain reputation important? Before your email can reach your subscribers, it has to make it past the inbox gatekeepers. These guardians of

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19 min read

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