The Email
Marketing Odyssey

An email marketing blog for newcomers and experienced explorers,
focusing on hot topics, insights, and strategy.

Funnel optimization

What Is A/B Testing? and How To Identify Winners in Email Marketing

A/B testing is a data-driven method for detecting the reason behind the results. It’s so much more than just finding the right colors for

By Melissa Pekel

✦

41 min read

The complete
deliverability
handbook

Read the most significant, most organized volume of information written about email deliverability.

Stay on top of everything
that matters in email marketing

By signing up for our newsletter, you’re agreeing to the terms and privacy policy located at the bottom of this page.

The Ongage
Deliverability handbook

Read the most significant, most
organized volume of information written
about email deliverability.

Email experts

By Haim Pekel

22 Email Marketing Experts Explain How to Evolve With Apple’s Mail Privacy Protection

It has been called on occasions Emailpocalypse, and every email marketing expert in the industry has something to say about It. But, as always,

63 min read

Email validation

By Ayal Menaged

Email Validation: What Is It? and How It Protects Your Email Lists?

Email validation is a process that helps you identify invalid emails and email bounces, keeping your subscription lists clean. Let’s see how you can

24 min read

Deliverability

By Melissa Pekel

Email Bounce Backs: What Are They and How To Avoid Them?

Even when you think you did everything right, email bounce backs can pop up to keep your content indirectly from reaching its destination. How

26 min read

Funnel optimization

By Haim Pekel

Transactional Emails: Creation, Strategies, Compliance, Design and Copy Wisdom

Transactional emails are a customer engagement opportunity you don’t want to miss. While their primary purpose is practical, there’s a lot more you can

36 min read

Deliverability

By Ayal Menaged

Improving Email Deliverability Through Engagement (a Step-by-Step Guide)

Email deliverability and engagement are two sides of the same coin. Without one, you can’t have the other. At Ongage, we deal with deliverability

36 min read

Email personalization

By Melissa Pekel

Email Personalization – Everything You Need to Know About Data & Emails

For email personalization to work, it needs to go beyond the first name. Learn all the ways you can do email personalization, including changing

39 min read

Stay on top of everything that
matters in email marketing

Stay on top of everything that matters in email marketing

By signing up for our newsletter, you’re agreeing to the terms and privacy policy
located at the
bottom of this page.

The Email
Marketing Odyssey

What Is A/B Testing? and How To Identify Winners in Email Marketing

✦

Read more

The complete
deliverability
handbook

Read the most significant, most organized volume of information written about email deliverability.

Follow us

The Ongage
Deliverability handbook

Read the most significant, most
organized volume of information written
about email deliverability.

More blog post

Email experts

22 Email Marketing Experts Explain How to Evolve With Apple’s Mail Privacy Protection

Read more

Email validation

Email Validation: What Is It? and How It Protects Your Email Lists?

Read more

Deliverability

Email Bounce Backs: What Are They and How To Avoid Them?

Read more

Funnel optimization

Transactional Emails: Creation, Strategies, Compliance, Design and Copy Wisdom

Read more

Deliverability

Improving Email Deliverability Through Engagement (a Step-by-Step Guide)

Read more

Email personalization

Email Personalization – Everything You Need to Know About Data & Emails

Read more

Stay in touch

Stay in touch

Stay in touch

Got cookies?

The Email Marketing Odyssey

✦

The complete deliverability handbook

Read the most significant, most organized volume of information written about email deliverability.

Follow us

The Ongage Deliverability handbook

Read the most significant, most organized volume of information written about email deliverability.

More blog post

Stay in touch

Stay in touch

Stay in touch

Got cookies?

The Email
Marketing Odyssey

The complete
deliverability
handbook

The Ongage
Deliverability handbook

Read the most significant, most
organized volume of information written
about email deliverability.