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The Email
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An email marketing blog for newcomers and experienced explorers,
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All Topics Email Deliverability Email personalization Email segmentation Email automation Email analytics SMTP relay Email validation Gmail Funnel optimization CRM email marketing Email compliance Email marketing best practices Email marketing tools Multi-SMTP Email experts Consumer behavior Data management Database security Multichannel Platform comparison Email marketing trends Feature release

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• Multichannel

How to Combine SMS Marketing and Email (And Rock Your Customers’ Socks Off)

The best songs written linger long after the bands who wrote them disband. Their formula is the right combo of instruments, amplification, and inspiration.

• By Haim Pekel

✦

Read more

41 min read

The complete
deliverability
handbook

Read the most significant, most organized volume of information written about email deliverability.

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about email deliverability.

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Email experts

• By Ayal Menaged

Black Friday and Cyber Monday: 15 Email Marketing Experts Explain Their Strategies

Nowadays, we conduct our Black Friday and Cyber Monday shopping sprees mainly from the comfort of our couch. Sure, we can search for deals,

Read more

44 min read

Funnel optimization

• By Melissa Pekel

What Is A/B Testing? and How To Identify Winners in Email Marketing

A/B testing is a data-driven method for detecting the reason behind the results. It’s so much more than just finding the right colors for

Read more

41 min read

Email experts

• By Haim Pekel

22 Email Marketing Experts Explain How to Evolve With Apple’s Mail Privacy Protection

It has been called on occasions Emailpocalypse, and every email marketing expert in the industry has something to say about It. But, as always,

Read more

62 min read

Email validation

• By Ayal Menaged

Email Validation: What Is It? and How It Protects Your Email Lists?

Email validation is a process that helps you identify invalid emails and email bounces, keeping your subscription lists clean. Let’s see how you can

Read more

24 min read

Deliverability

• By Melissa Pekel

Email Bounce Backs: What Are They and How To Avoid Them?

Even when you think you did everything right, email bounce backs can pop up to keep your content indirectly from reaching its destination. How

Read more

26 min read

Funnel optimization

• By Haim Pekel

Transactional Emails: Creation, Strategies, Compliance, Design and Copy Wisdom

Transactional emails are a customer engagement opportunity you don’t want to miss. While their primary purpose is practical, there’s a lot more you can

Read more

36 min read

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