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The Email
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An email marketing blog for newcomers and experienced explorers,
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All Topics Email Deliverability Email personalization Email segmentation Email automation Email analytics SMTP relay Email validation Gmail Funnel optimization CRM email marketing Email compliance Email marketing best practices Email marketing tools Multi-SMTP Email experts Consumer behavior Data management Database security Multichannel Platform comparison Email marketing trends Feature release

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• Consumer Behavior

Employing Relationship Marketing to Increase Consumers’ Loyalty and Lifetime Value

Relationship marketing uses a personal touch to increase sales and revenue by cultivating a strong bond between businesses and their customers. Can email marketers…

• By Melissa Pekel

✦

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21 min read

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More blog post

Consumer Behavior

• By Haim Pekel

63 Christmas Newsletters That Will Spark Subscriber Engagement

Sending Christmas newsletters is a long-standing tradition and one email marketers love. It’s one of those once-in-a-year opportunities where you can engage and reactivate…

Read more

34 min read

Email personalization

• By Ayal Menaged

What Is Dynamic Email Content? Plus, How to Apply It for Scale

Almost all the emails you’re getting are personalized to a certain degree, but those that use dynamic email content are usually the most impressive…

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22 min read

Consumer Behavior

• By Melissa Pekel

Your Holiday Email Marketing Preparation Program: 12 Trends, 7 Strategies, 16 Templates, and 9 Examples

Tis’ (almost) the season to earn your share of winter holiday sales with holiday email marketing campaigns that drive clicks and conversions. But to…

Read more

36 min read

Funnel optimization

• By Haim Pekel

29 Newsletter Examples and How They Activate Subscribers

Email newsletters connect, inform and convert your subscribers to so much more–but first, they have to get and keep your subscribers’ attention. This article…

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21 min read

Email automation

• By Ayal Menaged

What is email automation? Plus 32 examples to guide your automated email campaigns

Email automation drives engagement and sales in companies of all sizes. But not every interaction leads to a conversion. If you want to learn…

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23 min read

Gmail

• By Melissa Pekel

How to Optimize Engagement With Gmail Email List Subscribers

If your emails don’t make it past Gmail’s spam filters or don’t render properly in that environment, many of your Gmail email list subscribers…

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22 min read

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