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All Topics Email Deliverability Email personalization Email segmentation Email automation Email analytics SMTP relay Email validation Gmail Funnel optimization CRM email marketing Email compliance Email marketing best practices Email marketing tools Multi-SMTP Email experts Consumer behavior Data management Database security Multichannel Platform comparison Email marketing trends Feature release

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Email analytics

• By Ayal Menaged

Email Analytics: How to Use It to Increase Customer Engagement

The new oracles and fortune tellers of our world are data-driven. Today, those who know how to analyze cryptic datastreams, and can draw insights

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27 min read

Email analytics

• By Sharon Beilis

Getting The Best Out of Email Analytics 2 – How to Draw Actionable Insights

Measuring and analyzing a campaign’s performance is a vital thing to do. But all that measuring is worthless if you can’t draw relevant, actionable

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5 min read

Email analytics

• By Sharon Beilis

Getting The Best Out of Email Analytics 1 – Choosing The Right Metrics

Analytics are the key to constant campaign improvement. Email analytics tell email marketers what they’re doing right, what they’re doing wrong, how their audiences

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5 min read

Email analytics

• By Sharon Beilis

Top Email Marketing KPIs That Impact Your ROI

Almost two years ago we said that email marketing is like marathon training. Today we can confidently say that email marketing is more intense

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8 min read

Email analytics

• By Sharon Beilis

Optimizing Email Analytics Part 2: Diving Deep Into Data

This article is part 2 of a 2 part series on Optimizing your email Analytics. To read part 1 of the series – “The

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5 min read

Email analytics

• By Sharon Beilis

Optimizing Email Analytics Part 1: The Power of Crowd Wisdom

Today, when email marketers dive deep into their campaigns, there are dozens of parameters to consider, and each one is more important than the

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9 min read

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