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• Consumer Behavior

6 consumer wishes brands can still fulfill in their 2023 holiday marketing campaigns

The retail holiday season is underway, and experts are still trying to predict how consumers will behave. One thing is certain, this year is…

• By Melissa Pekel

✦

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23 min read

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More blog post

Consumer Behavior

• By Melissa Pekel

2023 Prime Day Results: Break records in Q4 with this fresh intel

Amazon’s two-day Prime Day event set sales records as consumers nabbed deals on everything from home appliances to school supplies. Other retailers captured consumers’…

Read more

8 min read

Consumer Behavior

• By Haim Pekel

Back to school email marketing 2023: Trends, tips, tactics and examples

2023’s back-to-school shopping season promises to be like nothing marketers have seen before. Consumers still adjusting to the new normal of a post-pandemic world…

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19 min read

Consumer Behavior

• By Melissa Pekel

Reaching the conscious consumer with sustainable email marketing campaigns

An increasing number of consumers are going green and spending their green with brands that share their commitment to a sustainable planet. These savvy…

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24 min read

Email marketing best practices

• By Haim Pekel

How to write attention-grabbing welcome email subject lines and preview texts your subscribers can’t resist

Welcome email subject lines can be the opening line to a lasting relationship or a point of failure for your business. Engagement rates for…

Read more

28 min read

Data management

• By Melissa Pekel

Zero-Party Data vs. First-Party Data: What’s the Difference?

Gathering data is a crucial part of marketing. Once you have it, connecting with your customers and increasing conversions becomes much easier. In today’s…

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5 min read

Funnel optimization

• By Ayal Menaged

How to Use Abandoned Cart Email Templates to Recover Missed Sales and Boost Your Revenue

Abandoned cart email flows target website visitors who have signaled high purchase intent and even shown you the products that interest them by placing…

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13 min read

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