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The Email
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An email marketing blog for newcomers and experienced explorers,
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All Topics Email Deliverability Email personalization Email segmentation Email automation Email analytics SMTP relay Email validation Gmail Funnel optimization CRM email marketing Email compliance Email marketing best practices Email marketing tools Multi-SMTP Email experts Consumer behavior Data management Database security Multichannel Platform comparison Email marketing trends Feature release AI email revolution Email marketing strategy

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• Email marketing strategy

How to find the best time to send email blasts

Picking the best time to send an email blast isn’t the same as scheduling a triggered campaign or a newsletter. Each blast’s unique characteristics,…

• By Mark Pekel

✦

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17 min read

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The Ongage
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organized volume of information written
about email deliverability.

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More blog post

Email marketing strategy

• By Mark Pekel

22 hand-picked funny emails for your marketing inspiration

Funny emails can entertain your audience, humanize your brand, break that ice, and help your emails stand out from the crowd of boring marketing…

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21 min read

Email automation

• By Melissa Pekel

Email drip campaigns: How to build great ones (with examples)

Email drip campaigns use automation, personalization, and contextual content to deliver right-timed messages that nurture relationships and drive conversions. Discover how to use this…

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26 min read

Data management

• By Mark Pekel

What is zero-party data? Plus, how and why to collect it

Zero-party data is the most accurate customer data you can get. Businesses use it to make better marketing decisions and deliver superior customer experiences….

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22 min read

Email marketing strategy

• By Melissa Pekel

Mother’s Day Email Examples to inspire your campaigns

This Mother’s Day email examples collection from recent marketing campaigns is packed with copy and design inspiration you don’t want to miss. Check out…

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21 min read

Email marketing best practices

• By Melissa Pekel

Email emojis: when, why, and how to use them in campaigns

Email emojis can grab attention, express emotions, and add whimsy and brightness to your marketing emails. Explore using email emojis to stand out in…

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23 min read

Deliverability

• By Mark Pekel

Why Google Deleting Inactive Accounts Isn’t a Problem 

Google deleting inactive accounts due to its new policy means some abandoned Gmail addresses will disappear for good. How will it influence your deliverability,…

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13 min read

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