The Email
Marketing Odyssey

An email marketing blog for newcomers and experienced explorers,
focusing on hot topics, insights, and strategy.

Consumer Behavior

Your Holiday Email Marketing Preparation Program: 12 Trends, 7 Strategies, 16 Templates, and 9 Examples

Tis’ (almost) the season to earn your share of winter holiday sales with holiday email marketing campaigns that drive clicks and conversions. But to

By Melissa Pekel

✦

36 min read

The complete
deliverability
handbook

Read the most significant, most organized volume of information written about email deliverability.

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that matters in email marketing

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The Ongage
Deliverability handbook

Read the most significant, most
organized volume of information written
about email deliverability.

More blog post

Funnel optimization

By Haim Pekel

Email Subject Lines That Don’t S@ck Email Engagement

Do you agree with the statement that most email subject lines walk a fine line between relevancy, interest, and bait? Why is that? What’s

27 min read

Funnel optimization

By Ayal Menaged

Email Call-To-Action Examples: A Guide to the Click Now

Is your call to action such a big deal? Because an effective email marketing campaign should motivate your subscribers to act from copy and

26 min read

By Melissa Pekel

Domain Reputation: Here’s Everything You Need to Know

Why is domain reputation important? Before your email can reach your subscribers, it has to make it past the inbox gatekeepers. These guardians of

19 min read

Email Marketing Tools

By Haim Pekel

Email Marketing Tools: The Best Stack in 2022

It’s that time of year when we review the best email marketing tools to work with. If you’re up for the challenge of upgrading

34 min read

Funnel optimization

By Ayal Menaged

Double Opt-In, or How to Create Loyal Customers via Small Initial Commitments

A list populated with double opt-ins is every email marketer’s dream. Customers coming this way are willing to commit and are more likely to

16 min read

By Melissa Pekel

Apple Mail Privacy Protection – Email Platforms Updates In 2022

iOS 15 launched on September 20 last year, and with it, the new Apple Mail Privacy Protection, promising to wreak havoc on email open

10 min read

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