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The Email
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An email marketing blog for newcomers and experienced explorers,
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All Topics Email Deliverability Email personalization Email segmentation Email automation Email analytics SMTP relay Email validation Gmail Funnel optimization CRM email marketing Email compliance Email marketing best practices Email marketing tools Multi-SMTP Email experts Consumer behavior Data management Database security Multichannel Platform comparison Email marketing trends Feature release

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• Gmail

How to Optimize Engagement With Gmail Email List Subscribers

If your emails don’t make it past Gmail’s spam filters or don’t render properly in that environment, many of your Gmail email list subscribers

• By Melissa Pekel

✦

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22 min read

The complete
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handbook

Read the most significant, most organized volume of information written about email deliverability.

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The Ongage
Deliverability handbook

Read the most significant, most
organized volume of information written
about email deliverability.

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Email Marketing Tools

• By Haim Pekel

Email Marketing Tools: The Best Stack in 2022

It’s that time of year when we review the best email marketing tools to work with. If you’re up for the challenge of upgrading

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34 min read

Funnel optimization

• By Ayal Menaged

Double Opt-In, or How to Create Loyal Customers via Small Initial Commitments

A list populated with double opt-ins is every email marketer’s dream. Customers coming this way are willing to commit and are more likely to

Read more

16 min read

Email experts

• By Melissa Pekel

Apple Mail Privacy Protection – Email Platforms Updates In 2022

iOS 15 launched on September 20 last year, and with it, the new Apple Mail Privacy Protection, promising to wreak havoc on email open

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10 min read

Multichannel

• By Haim Pekel

How to Combine SMS Marketing and Email (And Rock Your Customers’ Socks Off)

The best songs written linger long after the bands who wrote them disband. Their formula is the right combo of instruments, amplification, and inspiration.

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25 min read

Email experts

• By Ayal Menaged

Black Friday and Cyber Monday: 15 Email Marketing Experts Explain Their Strategies

Nowadays, we conduct our Black Friday and Cyber Monday shopping sprees mainly from the comfort of our couch. Sure, we can search for deals,

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28 min read

Funnel optimization

• By Melissa Pekel

What Is A/B Testing? and How To Identify Winners in Email Marketing

A/B testing is a data-driven method for detecting the reason behind the results. It’s so much more than just finding the right colors for

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26 min read

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