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• Consumer Behavior

2023 Prime Day Results: Break records in Q4 with this fresh intel

Amazon’s two-day Prime Day event set sales records as consumers nabbed deals on everything from home appliances to school supplies. Other retailers captured consumers’…

• By Melissa Pekel

✦

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8 min read

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Email marketing best practices

• By Melissa Pekel

The Ultimate Guide to Subscriber-Pleasing Email Preference Centers

You can’t please all the people all the time. However, you can please more of them more of the time with a preference center….

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21 min read

Email hygiene

• By Ayal Menaged

Email List Management Best Practices: Your 2023 Guide to Maintaining a Healthy Email List

At the center of every successful email marketing program is its email list. Who you send your messages to matters. Managing your email lists…

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26 min read

Email automation

• By Haim Pekel

Drip Campaign Emails: How to Create Them on Your Own Plus Inspiring Examples

Whether you call them waterfall sequences, automated email campaigns, lifecycle emails, autoresponders, flows or drip campaigns, pre-planned email series that deliver the right message…

Read more

34 min read

Consumer Behavior

• By Melissa Pekel

Add Some Bounce to Your Spring Marketing Campaigns With Inspiration From These Easter Email Examples

The seasons–especially the holiday shopping seasons—govern the life of many email marketers. As New Year’s promotions and Valentine’s Day gift-giving fades, you’re looking for…

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16 min read

Consumer Behavior

• By Ayal Menaged

Post-purchase Email Strategies and Examples to Build Long-Lasting, Revenue-Boosting Customer Relationships

Are you satisfied with earning a single sale from every customer? Or do you dream bigger? Increasing customer lifetime values and lowering customer acquisition…

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54 min read

Funnel optimization

• By Haim Pekel

50 Funny Email Subject Lines That Demonstrate How to Use Humor to Earn Opens

Creating catchy subject lines that grab subscribers’ attention and make them want to open your messages to see what’s inside is essential for email…

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14 min read

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