The Email
Marketing Odyssey

An email marketing blog for newcomers and experienced explorers,
focusing on hot topics, insights, and strategy.

Consumer Behavior

Employing Relationship Marketing to Increase Consumers’ Loyalty and Lifetime Value

Relationship marketing uses a personal touch to increase sales and revenue by cultivating a strong bond between businesses and their customers. Can email marketers…

By Melissa Pekel

✦

21 min read

The complete
deliverability
handbook

Read the most significant, most organized volume of information written about email deliverability.

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that matters in email marketing

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The Ongage
Deliverability handbook

Read the most significant, most
organized volume of information written
about email deliverability.

More blog post

Email Marketing Tools

By Haim Pekel

Email Marketing Tools: The Best Stack in 2022

It’s that time of year when we review the best email marketing tools to work with. If you’re up for the challenge of upgrading…

34 min read

Funnel optimization

By Ayal Menaged

Double Opt-In, or How to Create Loyal Customers via Small Initial Commitments

A list populated with double opt-ins is every email marketer’s dream. Customers coming this way are willing to commit and are more likely to…

16 min read

By Melissa Pekel

Apple Mail Privacy Protection – Email Platforms Updates In 2022

iOS 15 launched on September 20 last year, and with it, the new Apple Mail Privacy Protection, promising to wreak havoc on email open…

10 min read

By Haim Pekel

How to Combine SMS Marketing and Email (And Rock Your Customers’ Socks Off)

The best songs written linger long after the bands who wrote them disband. Their formula is the right combo of instruments, amplification, and inspiration….

25 min read

By Ayal Menaged

Black Friday and Cyber Monday: 15 Email Marketing Experts Explain Their Strategies

Nowadays, we conduct our Black Friday and Cyber Monday shopping sprees mainly from the comfort of our couch. Sure, we can search for deals,…

28 min read

Funnel optimization

By Melissa Pekel

What Is A/B Testing? and How To Identify Winners in Email Marketing

A/B testing is a data-driven method for detecting the reason behind the results. It’s so much more than just finding the right colors for…

26 min read

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