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An email marketing blog for newcomers and experienced explorers,
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All Topics Email Deliverability Email personalization Email segmentation Email automation Email analytics SMTP relay Email validation Gmail Funnel optimization CRM email marketing Email compliance Email marketing best practices Email marketing tools Multi-SMTP Email experts Consumer behavior Data management Database security Multichannel Platform comparison Email marketing trends Feature release AI email revolution Email marketing strategy

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• Email marketing strategy

How to find the best time to send email blasts

Picking the best time to send an email blast isn’t the same as scheduling a triggered campaign or a newsletter. Each blast’s unique characteristics,…

• By Mark Pekel

✦

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17 min read

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Consumer Behavior

• By Melissa Pekel

Does brand loyalty mean what you think it means? Do your customers agree?

Achieving brand loyalty is a high-value objective for growth-focused businesses. Loyal customers can keep your customer acquisition and revenue pipelines flowing even during turbulent…

Read more

17 min read

Email marketing strategy

• By Melissa Pekel

30 sparkling examples of Christmas marketing subject lines and why they work

Winning sales with your email marketing campaigns this holiday season starts with a click (the one you earn with a subject line that shines)….

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22 min read

Deliverability

• By Mark Pekel

Yahoo and Google new sender authentication and deliverability requirements: How senders should prepare for inboxing in 2024

Change is coming. Yahoo and Google are joining forces to crack down on spam and improve Yahoo Mail, AOL, and Gmail users’ experiences in…

Read more

21 min read

Consumer Behavior

• By Melissa Pekel

6 consumer wishes brands can still fulfill in their 2023 holiday marketing campaigns

The retail holiday season is underway, and experts are still trying to predict how consumers will behave. One thing is certain, this year is…

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23 min read

Email marketing strategy

• By Mark Pekel

What’s cooking this Thanksgiving? Email marketing tips to win sales without cutting prices

Faced with the prospect of lost customers and fewer sales, it can be tempting to take profit-cutting measures to entice shoppers to say yes…

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11 min read

Email marketing strategy

• By Melissa Pekel

21 fresh Black Friday email examples to complete your Cyber Week campaigns

With fierce competition for consumers’ attention, you’ll need to get up early to get your slice of the Thanksgiving Week spending pie. But how…

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23 min read

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