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Haim Pekel

VP of Growth @Ongage

Haim’s specialties took companies from launch to profitability through fitting their product to the right market, channel, and model, followed by centering on scaling it. In Ongage, he focuses on developing creative solutions for email marketing challenges. He believes that growth develops as a story, and like with all stories, the heroes need an exciting journey and to wield the right tools to conquer the trials they face.

Haim Pekel

VP of Growth @Ongage

Haim’s specialties took companies from launch to profitability through fitting their product to the right market, channel, and model, followed by centering on scaling it. In Ongage, he focuses on developing creative solutions for email marketing challenges. He believes that growth develops as a story, and like with all stories, the heroes need an exciting journey and to wield the right tools to conquer the trials they face.

Email marketing strategy

• By Haim Pekel

What’s cooking this Thanksgiving? Email marketing tips to win sales without cutting prices

Faced with the prospect of lost customers and fewer sales, it can be tempting to take profit-cutting measures to entice shoppers to say yes…

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11 min read

AI email revolution

• By Haim Pekel

How does generative AI fit into the email martech stack? Start here.

At the beginning of 2023, generative AI, especially ChatGPT, became the technology everyone was talking about. Suppose you haven’t jumped on the AI bandwagon…

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15 min read

Email marketing best practices

• By Haim Pekel

12 Data-driven B2B email marketing best practices to drive results in 2024

Are you ready to increase your revenue in 2024? The path to purchase for B2B buyers isn’t what it used to be. Buyer’s journeys…

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14 min read

Consumer Behavior

• By Haim Pekel

Back to school email marketing 2023: Trends, tips, tactics and examples

2023’s back-to-school shopping season promises to be like nothing marketers have seen before. Consumers still adjusting to the new normal of a post-pandemic world…

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19 min read

Email marketing best practices

• By Haim Pekel

How to write attention-grabbing welcome email subject lines and preview texts your subscribers can’t resist

Welcome email subject lines can be the opening line to a lasting relationship or a point of failure for your business. Engagement rates for…

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28 min read

Email marketing best practices

• By Haim Pekel

Make Your Subscribers Smile: Funny Emails to Inspire Your Next Campaign

Your email subscribers’ inboxes are packed with promotions, news, information and requests. This is the environment in which your message needs to stand out,…

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18 min read

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