BlogFunnel optimizationAgile Marketing – The Hot New Thing

Agile Marketing – The Hot New Thing

3 min read
Marketing Director @Ongage

The term “Agile” is no longer reserved for software developers and engineers; today email marketers can also take advantage of improved results and increased speed that comes with adopting agile methodologies.In a nutshell, agile email marketing is the new form of email marketing. It incorporates a lot more  innovation, personalization, and information. This is done with a lot less manual effort, which makes agile email marketing fast and effective.

Thanks to innovations in technology and the growth of email as the strongest marketing outlet, email marketers now have the tools they need to adopt agile methodologies to their campaigns and improve overall effectiveness and ROI.

Put Subscribers First with Information they Care About

Agile email marketing is all about responding quickly and effectively to recipient’s needs. A great way to do that is by offering them content that is specifically relevant to them. That is why email marketing experts looking to be more agile should incorporate personalization and dynamic content into their campaigns.

In doing so, email marketers are signaling that they are shifting their focus and no longer thinking about how to increase CTR. They recognize that when the subscribers are receiving content that provides them with added value or information that is uniquely catered to them, CTR will increase organically. A clear win-win.

For example, if you run a job board, don’t send your subscribers flashy emails with fancy CTA buttons and endless promotions. Instead, send them an email with dynamic content that shows them the types of jobs they are looking for in their area with their desired salary. The chances are that your subscribers will be more engaged with emails like these, providing an opportunity for a better relationship with your brand.

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Focus On What Matters (And Automate the Rest)

Being agile has its roots in simplicity – the art of maximizing the amount of work not done.

That is why email marketers looking to improve overall operations, optimize campaigns and reduce time wasted on redundant tasks need an agile email marketing platform they can depend on.

Instead of spending countless of hours creating every email campaign from scratch, email marketers can adopt agile email marketing methodologies. They can find ways to minimize the work required to attain the same results, if not better. One of the ways to do this is by incorporating dynamic content or third party content into your campaigns. Doing so ensures that you can continually provide subscribers with changing added value content without having to reinvent the wheel every time.

Simply put, this will let you automate the integration of quality content without taking the time to develop it on your own each time. Once again, a win for you and a win for your subscribers.

Shorten Response Time to Anything and Everything

New parents will always say ‘the only constant in parenthood is that there is no constant’. Well, for email marketers it’s the same.

In the dynamic world of email marketing, rules are constantly changing, subscriber needs developing and technology evolving. Unfortunately, the email marketing world has been notoriously bad at adapting to change (especially at the rate at which the subscribers expect it). That is why adopting agile email marketing methodologies such as behavioral email marketing can help companies shorten the time it takes them to react to changes, ensuring their subscribers are always satisfied.

Email marketers can use ever-changing information to continually segment their list and learn more about their recipients and what type of content they want to receive.

For example, users who respond to a certain type of content (sports, for example) can be added to a list segment to receive more of that content (sport news, sport related discounts). By having an agile email marketing platform that enables real-time segmentation based on personalization, email marketers can improve campaign targeting and ensure the content their subscribers receive changes based on their behavior.

The Easy Way to be Agile

Being agile is easier said than done, especially for email marketers. Ultimately, agility depends on your SMTP provider of choice, the information you have about your subscribers and a dozen other parameters.

That being said, the best way to start is by having an email marketing platform that is designed to help you grow. If your email marketing platform offers plug and play integration to dynamic content providers, lets you integrate tools, provides you with advanced segmentation, behavioral automation and other such features, you know you’re on the right path towards being an agile email marketing superstar.

It therefore won’t come as a surprise to you when we say that Ongage has all of these features (and then some). To try out Ongage for free and see how you can instantly improve your email marketing operations, click the button below.

Marketing Director @Ongage
Marketing Director @Ongage. Sharon is an expert in online marketing, specializing in acquisition and growth strategies. On her downtime, she loves spending time with her family and catching up on classic cult movies.

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