SMS is still considered to be one of the most effective marketing channels for marketers. That is because all mobile phones are equipped with this capability, consumers read text messages within minutes after receipt, and SMS call to action messaging are very simple and easy to incorporate into all of the brands marketing initiatives.
Some SMS marketing stats show that 98% of text messages are read and that customers prefer to receive ads via sms/text, see infographic by slicktext.com below.
Top SMS Marketing Strategies Tips
Holiday coupons and exclusive deals
It doesn’t have to be on a holiday of course. Whenever you are working on a new email marketing promotion like a special discount, coupon or deal, you should also send an SMS campaign to back it up. The opening rates and response are much higher on SMS than on email. So this way you are making sure your customers won’t miss your awesome promotion or coupon.
Advertise a keyword anywhere you can on your website (and possibly also on printed materials). This will allow your customers to do the work for you by building your database for you. Give them a good reason to opt- in like a special offer or promotion, coupon, or white paper.
Brand valuable news and updates
Provide value with SMS marketing – new product release is a good example. Another one is reminders – on the end of a sale for example –for retailers, or for an end of a subscription.
It’s all about building trust. Use this SMS platform to communicate with your customers. Welcome sms, confirming of receipt, or a simple “we’ll get back with you shortly” will do a world of difference to your customers.
SMS is also considered more intrusive, and can easily and mistakenly be abused by non-scrupulous marketers. Professional marketers, intent on building long-term relationships with customers and brand loyalty, should apply clear voluntarily opt-in only. Frequency and timing should be very thoughtful, deliberate and marketers need to be very careful not to over use and abuse. Moreover SMS text marketing is a great tool to be used together with ones email marketing mix, and can provide just the right extra push to your email marketing to win that conversion.
Ongage, the Email Deliverability marketplace provides their customers with SMS text messages communication on its email marketing platform, providing marketers with an added channel to reach and influence their subscribers on mobile phones. All in one stop shop – both email marketing and SMS marketing.
“With so many business and personal emails flying back and forth on our smartphones, sometimes the best way to catch the attention of those special subscribers is with an SMS,” said Noam A. Rotem, Ongage Sr. Product and Marketing Manager. “Whether it’s a last minute deal for great concert tickets, travel, or real-estate opportunity, a text message, when used in a thoughtful manner, provides marketers with an additional and compelling communications channel, for delivering poignant time-sensitive messages that get noticed on time”.