A new white paper commissioned by Ongage, Optimizing Micro-Deliverability to Improve Email Profitability tells the story.
Deliverability continues to be one of the major challenges to success that email marketers face, but a new focus on optimizing micro-deliverability is increasing the profitability of this channel.
Email deliverability is a challenge all email marketers face. According to Return Path, nearly 25% of email sent by legitimate marketers doesn’t reach the inbox.
The top ESPs have good overall deliverability rates, 96% or above. But the small differences in their micro-deliverability rates, meaning their deliverability rates by Domain/ISP, can have a significant impact on the overall inbox rate – and the revenue generated. By leveraging these micro-deliverability differences to their advantage, smart email marketers are increasing the revenue they generate by up to 33%.
Until recently, there have been significant obstacles to optimizing micro-deliverability, including: Scarcity of Micro-Deliverability Data Lack of Time Single ESP Model
But new tools are making it much easier, by providing detailed micro-deliverability data and allowing email marketers to quickly and easily segment their list(s) and send from multiple ESPs – all from one user-friendly interface. These tools also aggregate performance data from the different ESPs used, making it easy to gauge the overall success of each campaign.
A new white paper commissioned by Ongage, Optimizing Micro-Deliverability to Improve Email Profitability, provides further detail on this new tactic being used by successful email marketers. Download a free copy at Optimizing Micro-Deliverability to Improve Email Profitability.