Blog Email marketing trendsOnline Media Daily Reports: Mobile To Become Top Email Platform

Online Media Daily Reports: Mobile To Become Top Email Platform

05/05/2012

✦

1 min read

Head of Product Consulting

Mediapost.com Online Media Daily Reports-Mobile To Become Top Email Platform:

“Return Path projects that mobile will overtake Webmail and the desktop PC to become the leading platform for e-mail by year’s end. Email readership on mobile devices accounts for 30% of all opens, up from 10% a few years ago, according to a new study by the email certification and reputation monitoring company, Return Path estimates that proportion will reach about 35% by June, eclipsing Webmail services like Yahoo Mail, Hotmail and Gmail, and roughly equaling email opens on desktop clients like Outlook by mid-year.”

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Noam Rotem

Head of Product Consulting

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