BlogEmail marketing trendsOnline Media Daily Reports: Mobile To Become Top Email Platform

Online Media Daily Reports: Mobile To Become Top Email Platform

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Head of Product Consulting

 Mediapost.com Online Media Daily Reports-Mobile To Become Top Email Platform:

 “Return Path projects that mobile will overtake Webmail and the desktop PC to become the leading platform for e-mail by year’s end. Email readership on mobile devices accounts for 30% of all opens, up from 10% a few years ago, according to a new study by the email certification and reputation monitoring company, Return Path estimates that proportion will reach about 35% by June, eclipsing Webmail services like Yahoo Mail, Hotmail and Gmail, and roughly equaling email opens on desktop clients like Outlook by mid-year.”

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Read more:http://www.mediapost.com/publications/article/173702/mobile-to-become-top-email-platform.html

Head of Product Consulting
Head of Product Consulting

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