In college, there was a GPA. In financial practices for adults in the US, there is a credit score. In the world of email marketing, there is a sender score. When you first start out emailing, your messages may be sent to users’ spam folders. But there are certain ways to build up your score and get more emails inboxed.
Our friends at ReturnPath’s SenderScore.org have created a brilliant infographic which lays out the long and winding road (thank you, Sir Paul McCartney) of sender reputation: