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Mark Pekel

VP of Growth @Ongage

Mark's specialties took companies from launch to profitability through fitting their product to the right market, channel, and model, followed by centering on scaling it. In Ongage, he focuses on developing creative solutions for email marketing challenges. He believes that growth develops as a story, and like with all stories, the heroes need an exciting journey and to wield the right tools to conquer the trials they face.

Mark Pekel

VP of Growth @Ongage

Mark's specialties took companies from launch to profitability through fitting their product to the right market, channel, and model, followed by centering on scaling it. In Ongage, he focuses on developing creative solutions for email marketing challenges. He believes that growth develops as a story, and like with all stories, the heroes need an exciting journey and to wield the right tools to conquer the trials they face.

Email marketing best practices

• By Mark Pekel

How to write attention-grabbing welcome email subject lines and preview texts your subscribers can’t resist

Welcome email subject lines can be the opening line to a lasting relationship or a point of failure for your business. Engagement rates for…

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28 min read

Email marketing best practices

• By Mark Pekel

Make Your Subscribers Smile: Funny Emails to Inspire Your Next Campaign

Your email subscribers’ inboxes are packed with promotions, news, information and requests. This is the environment in which your message needs to stand out,…

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18 min read

Funnel optimization

• By Mark Pekel

Preventing Customer Loss with Accurate and Impactful Churn analysis

Losing customers never stops being a downer. You put much effort and resources into conversions, only to see them go. While churn can’t be…

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5 min read

Email marketing best practices

• By Mark Pekel

Best Fonts for Newsletters: How to Select Safe and Converting Fonts for Your Email Campaigns

The fonts you select for your email templates affect the readability and appearance of your newsletters, transactional messages, and blast campaigns. What are the…

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27 min read

Email automation

• By Mark Pekel

Drip Campaign Emails: How to Create Them on Your Own Plus Inspiring Examples

Whether you call them waterfall sequences, automated email campaigns, lifecycle emails, autoresponders, flows or drip campaigns, pre-planned email series that deliver the right message…

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34 min read

Funnel optimization

• By Mark Pekel

50 Funny Email Subject Lines That Demonstrate How to Use Humor to Earn Opens

Creating catchy subject lines that grab subscribers’ attention and make them want to open your messages to see what’s inside is essential for email…

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14 min read

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The complete
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Read the most significant, most organized volume of information written about email deliverability.

The complete
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Read the most significant, most
organized volume of information written
about email deliverability.

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