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Mark Pekel

VP of Growth @Ongage

Mark's specialties took companies from launch to profitability through fitting their product to the right market, channel, and model, followed by centering on scaling it. In Ongage, he focuses on developing creative solutions for email marketing challenges. He believes that growth develops as a story, and like with all stories, the heroes need an exciting journey and to wield the right tools to conquer the trials they face.

Mark Pekel

VP of Growth @Ongage

Mark's specialties took companies from launch to profitability through fitting their product to the right market, channel, and model, followed by centering on scaling it. In Ongage, he focuses on developing creative solutions for email marketing challenges. He believes that growth develops as a story, and like with all stories, the heroes need an exciting journey and to wield the right tools to conquer the trials they face.

Deliverability

• By Mark Pekel

Yahoo and Google new sender authentication and deliverability requirements: How senders should prepare for inboxing in 2024

Change is coming. Yahoo and Google are joining forces to crack down on spam and improve Yahoo Mail, AOL, and Gmail users’ experiences in…

Read more

21 min read

Email marketing strategy

• By Mark Pekel

What’s cooking this Thanksgiving? Email marketing tips to win sales without cutting prices

Faced with the prospect of lost customers and fewer sales, it can be tempting to take profit-cutting measures to entice shoppers to say yes…

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11 min read

AI email revolution

• By Mark Pekel

How does generative AI fit into the email martech stack? Start here.

At the beginning of 2023, generative AI, especially ChatGPT, became the technology everyone was talking about. Suppose you haven’t jumped on the AI bandwagon…

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15 min read

Email marketing best practices

• By Mark Pekel

12 Data-driven B2B email marketing best practices to drive results in 2024

Are you ready to increase your revenue in 2024? The path to purchase for B2B buyers isn’t what it used to be. Buyer’s journeys…

Read more

14 min read

Consumer Behavior

• By Mark Pekel

Back to school email marketing 2023: Trends, tips, tactics and examples

2023’s back-to-school shopping season promises to be like nothing marketers have seen before. Consumers still adjusting to the new normal of a post-pandemic world…

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19 min read

Email marketing best practices

• By Mark Pekel

How to write attention-grabbing welcome email subject lines and preview texts your subscribers can’t resist

Welcome email subject lines can be the opening line to a lasting relationship or a point of failure for your business. Engagement rates for…

Read more

28 min read

Free Download

The complete
deliverability handbook

Read the most significant, most organized volume of information written about email deliverability.

The complete
deliverability handbook

Read the most significant, most
organized volume of information written
about email deliverability.

Free Download

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