Why Hybrid Email Solutions are better than SaaS and On-Premise

Last year, over 180 billion daily emails were sent. By 2017, that number is expected to reach over 206 billion. With 54% of emails being marketing emails , it is no surprise that email marketers are always searching for tools, tips, and tricks to get the upper hand. Performance marketers, marketing agencies, companies who market their own brand, and ecommerce outfits all compete to find email marketing solutions that will best support their email marketing activity. Choosing the right email marketing infrastructure for your business is a crucial decision that will affect your operation, costs, deliverability and performance. So what are your main options?

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Top 3 Reasons to Use Multiple Email Service Providers

There are more than 400 email service providers out there, using just one limits your scope and success within your day-to-day email marketing operation.

Boost performance and engagement with the multiple email service provider approach. Find out how this can be done and why you should have been doing this yesterday.

Download this free white paper to find out:

  • How to get into more inboxes and maximize ROI
  • How to reduce your email marketing costs
  • How to easily setup backup systems for redundancy
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Optimizing Micro-Deliverability to Improve Email Profitability

Email filters are a fact of life for email marketers. They’re needed to filter out egregious spam; but often legitimate email messages are mistakenly filtered as spam – they are the “collateral damage” of filtering.

Many deliverability issues are caused by sender reputation – but some are ESP-specific. It’s not that the ESP is doing a poor job, it’s a numbers game. The more email sent, the more susceptible they are to deliverability issues. Most are minor and corrected in hours or days, but in the meantime…the email isn’t getting delivered.

Download this free white paper to find out:

  • Why micro-deliverability has been difficult to optimize, until now.
  • What smart email marketers are doing to leverage micro-deliverability to their advantage.
  • How one email marketer optimized his micro-deliverability and saw a 33% increase in revenue generated as a result.
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