Switching email service providers can seem like a daunting and tricky undertaking for businesses. Even when it’s clear that by moving ESP, your business would benefit from a better service and potentially a better deal, the task can deter you. Without a doubt, there are numerous pitfalls that businesses can face when they decide to move email service provider. It’s a time-consuming process, involving moving valuable data, such as contacts and significant reporting information. Protecting these assets is important, because any problem could cause a hiatus in your operations, causing your revenue stream to suffer.
According to a recent 2014 Econsultancy report, Email remains the best digital channel for ROI. But how do you maintain and keep increasing your ROI? You find new ways to manage and reduce costs. Here we discuss 6 tips that will help you gain control over your email marketing costs, while maintaining the same level of activity.
A clean list is the key to better email marketing performance. Sending emails to invalid addresses negatively affects your sender reputation causing ISPs to filter and block your email. The higher your reputation, the more of your email gets delivered to the inbox. Ongage has recently partnered with LeadSpend, the leading provider of email validation solutions. This partnership will enable Ongage clients to utilize LeadSpend’s services to determine the validity of email addresses before mailing to them.
A Dyn case study published on CRN (News Analysis and Perspective for VARS and Technology Integrator): Delivering the Future: Dyn’s Email Partnership with Ongage
Hot off the presses, this article of ours was just published on the prominent email marketing blog Email Vendor Selection by the illustrious Jordie van Rijn.
Running a successful email marketing agency is not just about running great campaigns. It is also about operational and cost efficiencies. So how do you work efficiently as an email marketing agency with multiple clients across multiple marketing and data systems? Here are 5 tips that can help you.
A lot has been said about email marketing. What to write, how to write it, when is the best time to send it so you increase performance. Performance is all we talk about when we say “email marketing”. We care about performance so much, because eventually it all leads to ROI. THAT is the buttom line.
SMS is still considered to be one of the most effective marketing channels for marketers. That is because all mobile phones are equipped with this capability, consumers read text messages within minutes after receipt, and SMS call to action messaging are very simple and easy to incorporate into all of the brands marketing initiatives.