Frequently Asked Questions

Who should use OngageConnect™?

Any organization (publisher, advertiser, agency, non-profit, government, etc.) where email marketing is an important part of their digital marketing mix, and are seeking to increase deliverability, inbox placement, customer engagement, operational efficiencies and maximize their email marketing performance and ROI.

What are the key benefits of OngageConnect™?
  • Ability to optimize deliverability and ROI through the use of multiple ESPs and SMTP relays.
  • Increase email deliverability, inbox placement, and revenues!
  • In-depth email delivery and performance stats, with a one-of-a-kind Matrix Deliverability Report, enabling organizations to see the exact deliverability and performance of each ESP to each major recipient ISP domain!
  • Leverage your current email platform investment by continuing to use your current ESP from within OngageConnect™
  • OngageConnect™ can connect to any ESP (with an API) or SMTP relay, so that you'll never have to do another API integration again!

Contact us, to find out about our free trial, and what OngageConnect™ can do for improving your email marketing operations today!

Is OngageConnect™ an ESP?

OngageConnect™ is not an ESP but rather an enabling middleware platform that enhances the performance of your current email marketing solution. OngageConnect™ is a SaaS platform that can connect to any ESP that has an API, as well as to any SMTP relay. With OngageConnect™ you can easily optimize your email marketing, to make it more efficient, increase email deliverability, improve inbox placement and raise ROI.

What do you mean by middleware solution?

OngageConnect™, is a SaaS (software as a solution) that resides between the email marketer, and the end email delivery system, whether that be an ESP or SMTP system.

What do you mean by Multiple Email Service Provider Optimization Platform?

OngageConnect™ is a middleware solution. Its state-of-art gateway connects to any email service provider (ESP) that has an API, as well as to any SMTP relay. From the convenience of one central email marketing hub, marketers are able deploy campaigns across multiple email service providers simultaneously! From within OngageConnect™, email marketers can easily optimize their campaigns in order to increase email deliverability, and improve inbox placement, by matching the best performing ESP for each type of campaign and segment.

Can I test OngageConnect™ without interrupting my production environment?

Yes! OngageConnect™ can easily be setup for you to test and pilot without interrupting your production environment.

How do I get started?
  • Sign-up for a free trial
  • Setup: Use our setup wizard, or contact support regarding any questions you might have.
  • Training Session: Ongage will provide your email marketing staff on how to operate our user-friendly system.
  • Pilot: Field-test OngageConnect™ and evaluate the results. The Ongage staff will support you every step of the way.
  • You decide: at the end of the trial, you have the choice to continue to enjoy all the benefits of OngageConnect™ solution at a competitive price, or discontinue with no strings attached.
Can OngageConnect™, connect to internal SMTP servers, external SMTP relays and Amazon SES?

YES! As a middleware solution, OngageConnect™ is designed to connect to SMTP relays and specifically Amazon SES! With its state-of-art gateway, user-friendly UI and highly robust reporting system, OngageConnect™ is the perfect platform for using Amazon SES as one of your email delivery channels. Furthermore OngageConnect™ comes with built-in SMTP integration and can connect to any SMTP service. The latter enables marketers to manage highly sophisticated email marketing campaigns, from OngageConnect™'s advanced email marketing platform.

Can OngageConnect™ improve inbox placement?

YES! OngageConnect™ is designed to improve a variety of email deliverability KPIs including inbox placement. It's state-of-the-art gateway, empowers email marketers to easily configure their emailing, so that they can achieve higher email deliverability and inbox placement.

With OngageConnect™'s aggregated analytics dashboard, marketers can easily see where their email peformance issues are. Then with just a few clicks, they can select the best matching ESP, for each geographic region, recipient domain, campaign or segment in order to increase email marketing performance.

Can OngageConnect™ be used for solving email deliverability issues?

YES! OngageConnect™'s advanced analytics provides marketers with high resolution analysis, allowing them to clearly see exactly where their deliverability issues are, and in which ISP domains (e.g., hotmail.com, yahoo.com, aol.com, gmail.com etc.).

OngageConnect™'s easy-to-use deliveraibility configuration tool, enables email marketers to then easily optimize their campaigns to increase email deliverability, and improve inbox placement to each ISP domain they are sending to, by harnessing the strengths of multiple ESPs and MTAs.

How does Ongage prevent spammers from abusing the system?
  1. First and foremost, Ongage's mission is to empower legitimate marketers. 
  2. Additionally, Ongage has a clear and strong anti-spam policy.
  3. Moreover, OngageConnect™ has an internal spam warning system, allowing for Ongage to take quick measures against potential abusers.
  4. Furthermore, OngageConnect™ is in the position of acting as a gatekeeper, as any spammer will be banned from the platform, loosing access to all ESPs and SMTP relats connected to OngageConnect™.
  5. Last but not least, as a middleware solution, all the anti-spam mechanisms, employed by the sending ESPs that OngageConnect™ is connected to, fully apply. 
Can OngageConnect™ connect to my ESP and does it handle all the API Integration?

Yes! OngageConnect™ is designed to connect to any ESP that has an API (as well as to any SMTP relay). Furthermore OngageConnect™ comes with built-in connectivity to many ESPs, and adding new ones all the time, so the one you need, may already be connected. If not, speak to one of our friendly account managers for more details.

OngageConnect™ handles all the API integration to the ESP so that you'll never have to do another API integration again!

I'm looking to connect to a new ESP, how can OngageConnect™ help?

OngageConnect™ is the ideal platform when considering new and additional ESPs. When joining OngageConnect™, you'll get connected to your current ESP. Then from the convenience of one platform and one user-interface, you can easily consider additional ESPs without all the overhead and headache of dealing with multiple platforms, UIs, lists and statistics. Moreover you can easily compare the performance of each ESP, from OngageConnect™'s user-friendly email marketing hub. You'll never have to do another ESP migration ever again, once you're connected to OngageConnect™!

Does OngageConnect™ have an API?

Yes!

As noted above, OngageConnect™ handles all API integration to all outbound ESPs, that OngageConnect™ users use for routing their emails via the best performing ESPs for their needs.

Additionally, OngageConnect™ itself has a full featured API that users can connect to. The API can be used for an array of automated operations, from adding new leads to ones list, to updating list db fields with new transactional data.

For more information see API in our resource library

I do email marketing with an in-house/installed system (i.e., not ESP/SaaS). Can I still benefit from OngageConnect™?

Yes! OngageConnect's advanced gateway, is designed to plug into any email delivery system with an API or SMTP gateway. A variety of options could be available in such a scenario. Contact us today for more information on how OngageConnect™ can enhance your current email marketing system.

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