Ongage Blog

PR Newswire: Ongage Offers Multi-List Feature for Agencies and Cloud SMTP Relay Clients

Mon, 21 Jan 2013 10:00:00 +0000

Is your SMTP Relay or ESP missing multi-list functionality? Now you can add it with Ongage

White Plains, NY, January 17, 2013 Ongage, the makers of OngageConnect™, released earlier this week the ability to manage multiple separate email lists from one OngageConnect™ account. What’s unique about this offering is the fact that OngageConnect™ is able to provide this functionality to email marketers, even if the SMTP relay or email service provider they are using does not provide it. http://www.prnewswire.com/news-releases/ongage-offers-multi-list-feature-for-agencies-and-cloud-smtp-relay-clients-187296571.html

The Marketing Agency Use Case

The ability to support multiple email lists can serve a wide variety of users and use cases, but it’s particularly interesting for marketing agencies, that do email marketing, and require the ability to manage a separate email list for each of their clients. Take for example the case of an agency that does email marketing and its clientele includes two different real-estate companies. It’s not unlikely that there are identical subscribers on both lists, where some may want to unsubscribe from one company’s list and not the other. The ability to manage separate multiple lists, provides this exact capability, as each email list in the account is managed independently from one another.

Adding Functionality to Cloud SMTP Relays and ESPs

For organizations using cloud SMTP relay service, this feature is particularly compelling, as multiple list support is not a feature typically provided at the SMTP relay level. OngageConnect™’s feature-rich front-end, offers email marketers a whole additional layer of email management functionality, on top of the technological and cost efficiency benefits that cloud SMTP infrastructure services provide.

SMTP relays users are not the only beneficiaries of this added feature. Marketers using ESPs, that don’t offer multiple list support, will now also be able to enjoy this multi-list functionality by hooking their ESP to OngageConnect™.

OngageConnect™ comes with built-in connectivity to over 25 major email marketing vendors, including all leading cloud SMTP infrastructures services, marketers can get up and running in a very short time, and easily choose and utilize the vendors that best fit their business needs.

About Ongage

Ongage was founded in 2010 by a team of email marketers with over 7 years of extensive experience in email systems, infrastructure, APIs, ESPs, SMTPs and MTA gateways.

Ongage used their expertise to develop OngageConnect™ an innovative SaaS (Software as a Service) email marketing platform that harnesses the strength of multiple email service providers enabling organizations to optimize deliverability and maximize ROI.

PR Newswire: Ongage Announces Plug-and-Play Connectivity to 25 Email Service Provider Vendors and Cloud SMTP Services

Wed, 02 Jan 2013 10:00:00 +0000

WHITE PLAINS, N.Y., Jan. 1, 2013 /PRNewswire-iReach/ -- Ongage, the makers of OngageConnect™, announces that they have reached a new milestone, and now have built-in plug-and-play connectivity to 25 major Email Service Provider vendors and cloud SMTP services. OngageConnect™ is the world's first decentralized email marketing gateway, where organizations can seamlessly route their emails simultaneously via multiple vendors from one convenient email marketing front-end. The platform's unique multi-vendor setup enables organizations to optimize email deliverability, inbox placement and ROI, by harnessing the strength of multiple email delivery services. With built-in connectivity to 25 major email marketing vendors, including all leading cloud SMTP infrastructures services, marketers can get up and running in a very short time, and easily choose and utilize the vendors that best fit their business needs.

Ongage's SMB clients, find OngageConnect™'s front-end for cloud SMTP relays, particularly compelling, as not all SMTP services come with a full-featured email marketing front-end. With OngageConnect™, SMBs can enjoy all the technological benefits of cloud SMTP infrastructure services, with the convenience of a full-featured email marketing front-end. Moreover OngageConnect™ offers robust and in-depth email delivery and email performance analytics. All of this, coupled with low entry costs, makes OngageConnect™ a highly compelling email marketing platform and front-end for organizations looking to utilize cloud SMTP services in their email delivery mix.

Ongage is partnered with the following cloud SMTP services: Dyn, SocketLabs, SendGrid, MYSMTP, Amazon SES and comes with out-of-the-box, plug-and-play connectivity to all of them.

http://www.prnewswire.com/news-releases/ongage-announces-plug-and-play-connectivity-to-25-email-service-provider-vendors-and-cloud-smtp-services-185384472.html

About Ongage

Ongage was founded in 2010 by a team of email marketers with over 7 years of extensive experience in email systems, infrastructure, APIs, ESPs, SMTPs and MTA gateways.

Ongage Holiday Greetings, Gifts and Updates

Mon, 17 Dec 2012 15:00:00 +0000

Ongage would like to wish and your loved ones a healthy and happy holiday and New Year's season! May it be a year of growth and success for your business. We hope this package of small gifts will be a nice start to a new year. Happy Holiday's from everyone at Ongage!

Ongage's Christmas and End-of-Year Gift

Pay for 3 months in advance and get a 25% discount on any Ongage pricing plan for those 3 months!
This is a limited time offer, through December 31 only.
To get this holiday gift, please be in touch with our Sales.

Win-Win with Ongage's New Client Referral Program

This holiday season we’re kicking off our “bring a friend” referral program.
Refer a client, who will sign-up to any of our pricing plans, for 3 months, and receive a $50 Amazon gift certificate!
Moreover, the client you refer will get a 10% discount on whatever plan they use for those first 3 months.
Please contact Danny Tal, VP Sales, Ongage for more details.

Free 25K Email Hygiene and Verification

Bridge Marketing, an Ongage Partner, is offering Ongage friends and family, this exclusive offer!
To redeem, send an email to: sales@thebridgecorp.com, with the subject: Ongage Exclusive Offer, and get your free 25K email test, of their best in class email hygiene and verification solution.
Visit www.thebridgecorp.com to learn more about their complete suite of services, and read about their client case study testimonials from top marketers and industry leaders.

OngageConnect™ is now connected to 25 Email Service Provider Vendors and Cloud Based SMTP Services!

This December Ongage reached a new milestone and is proud to have plug-and-play connectivity to 25 major ESPs and cloud based SMTP services!

Check Out Our New Features

OngageConnect™'s new streamlined auto-registration and setup process.
Sign-up today!

Coming Soon! Multi-List and Suppression Lists

Following are two hot features in the Ongage oven scheduled for release before the end of this year 2012!

Support for multiple lists.
Suppression lists.

Ongage Announces New Advanced Campaign Throttling Feature

Wed, 28 Nov 2012 10:00:00 +0000

Last week, Ongage released a new advanced campaign throttling feature. The feature enables users to set a throttling rate of how many emails to send each hour, instead of sending out all targeted emails in one batch.

The feature offers two modes of operation. A user can either set the rate of how many emails to send per hour, or how many emails to send per day, and those emails will get evenly spread out over 24 hours. A throttled campaign can run no longer than 7 days.

This feature offers users a great way to warm up IPs if they're using a dedicated IP. In addition you can also use this feature if you need to set some daily quota, and don't require that the emails go out in one batch.

You can find this feature in the configuration step of a campaign setup. We look forward to getting your feedback on this new feature.

As always, we're here for any questions you might have.

OngageConnect™ - One World, One Email Platform.

Best regards, The Ongage Team

Ongage Announces Release of Online Demo Account

Wed, 14 Nov 2012 12:30:00 +0000

Ongage is happy to announce the release of the OngageConnect™ online demo account. Now you can get a better idea of some of the features the OngageConnect™ platform holds in store.

OngageConnect™ - is an innovative email marketing platform that harnesses the strength of multiple ESPs and is designed to optimize deliverability & increase ROI.

OngageConnect™ comes with built-in connectivity to over 20 ESPs and is adding news ones all the time. Among these, OngageConnect™ comes with built-in connectivity to some of the major cloud-based SMTP infrastructures services, providing these users with a featured-rich email marketing front-end.

OngageConnect™ - One World, One Email Platform.

Best regards, The Ongage Team

Meet Ongage at Ad:Tech New York, November 7-8, 2012

Sun, 04 Nov 2012 10:30:00 +0000

Ongage is excited to be attending the ad:tech New York this week, November 7-8, 2012.

If you are attending, we would love the opportunity to meet up with you there! Please be in contact with Keren Kofler or Danny Tal if you’d like to schedule a meeting.

From all of the Ongage Team, we extend our deep and sincere sympathy to the residents of New York, New Jersey and the east coast, affected by the damages of hurricane Sandy.

Safe Travels!
Looking forward!

Best regards,
The Ongage Team

How To Do Split Campaign (A/B) Testing in OngageConnect™

Mon, 10 Sep 2012 19:00:00 +0000

Intro

One of the new features released in OngageConnect™ version 2.0, at the beginning of August 2012, is the Split Campaign (A/B) testing feature, which allows email marketers to test the following factors:

Email – test the performance of 2 different emails in one campaign.
Segment – test the performance of 2 different segments in one campaign.
ESP – test the performance of 2 different email service providers in one campaign.

This feature is unique to OngageConnect™, the world’s first multiple email service providers gateway platform.
Moreover it’s important to note, that OngageConnect™ enables this feature even if the ESP or SMTP relay you’re using does not!

How To Do Split Campaign (A/B) Testing

(1) Go to the Campaigns > Split Campaigns (A/B) screen and click on "New A/B Split"

(2) Provide a Name & Description for this split test campaign

(3) Select the type (i.e., factor) you’d like to test – Email, Segment or ESP

(4) Choose the 2 emails, segments or ESPs you’d like to test along with their corresponding parameters

(5) Set a launch time and date for this campaign

For more details or any questions you may have, don’t hesitate to contact us!

Come Meet Ongage at dmexco in Cologne, Germany, Sep.12-13, 2012

Sun, 09 Sep 2012 12:00:00 +0000

Ongage is excited to be attending this year’s dmexco (digital marketing exposition and conference) in the historic and picturesque city of Cologne (Köln) Germany, from: September 12-13, 2012. If you are going to be there, then let’s meet!

Keren Kofler-Fridman, Sales & Account Manager at Ongage, will be attending so keep an eye out for her.

The conference will be a great opportunity for us to meet some of our new customers as well as talk about and demonstrate the latest version of OngageConnect™ to organizations interested in learning more about the Ongage platform -- one of the more innovative email marketing solutions in the market today, with an array of compelling benefits for small, medium and large emailing operations.

If you're going to be attending, and would like to schedule a meeting, please feel free to be in contact with Keren.

Looking forward to meeting you there!

Safe Travels! All the best,
The Ongage Team

Meet Ongage at Affiliate Summit East in NYC August 12-14, 2012

Wed, 08 Aug 2012 10:00:00 +0000

Ongage is excited to be attending this year’s Affiliate Summit East in NYC from: August 12-14, 2012 at the Hilton New York. If you are going to be there, then let’s meet!

Danny Tal VP Sales at Ongage, and Assaf Ben Asher, Co-Founder of Cyhawk Ventures and & Active Chairman at Ongage will be attending. Its an opportunity to meet some of our new north american customers as well as talk about and demonstrate the latest version of OngageConnect™ to organizations interested in learning more about the Ongage platform -- one of the more innovative email marketing solutions in the market today, with an array of compelling benefits for small, medium and large emailing operations.

As seen on TechCrunch: Ongage Wants to Help Marketing Emails Make It Into The Inbox

If you're going to be attending, and would like to schedule a meeting, please contact Keren Kofler, Account Manager at Ongage.

Looking forward to meeting you there!

Safe Travels!

Brilliant Infographic from Udemy on the Startup Ecosystem

Tue, 10 Jul 2012 11:30:00 +0000

Brilliant infographic, worth spending time on the details, some great inside jokes here. Startup Ecosystem: Predator vs. Prey

Emailblog.eu Positively Weighs-in on Ongage

Mon, 02 Jul 2012 10:00:00 +0000

Emailblog.eu the blog about everything email, positively weighed-in on Ongage last week:

"... the service looks interesting to say the least and might be a nice innovation in the email marketing industry: let’s hope it will be a good tool for email marketers trying to maximize inbox placement."

For the full article see: Ongage: improving micro-deliverability to maximize inbox placement

OngageConnect™ PR in Chinese

Sun, 10 Jun 2012 10:00:00 +0000

Ongage's OngageConnect™ offering resonates in Chinese market. Last Thursday we noticed that the 3rd referring site to Ongage was 36kr.com. It turns out that the TechCrunch article about OngageConnect™ was picked up by this Chinese tech site and published here: http://www.36kr.com/p/115828.html. The article wasn't directly translated and includes some original content and interpretations by whoever wrote this positive article.

According to Alexa, the site ranks 3001 globally and 412 in China. The site is particularly popular among users in the cities of Beijing (where it is ranked #220) and Hangzhou (#235). Compared with internet averages, 36kr.com's users are disproportionately Asian, and they are disproportionately childless college graduates and men browsing from work and school who have incomes between $30,000 and $100,000. http://www.alexa.com/siteinfo/36kr.com#

PRWEB: Optimizing Micro-Deliverability Helps Email Marketers Increase Revenue by up to 33%

Thu, 07 Jun 2012 10:00:00 +0000

http://www.prweb.com/releases/2012/6/prweb9575120.htm

A new white paper commissioned by Ongage, Optimizing Micro-Deliverability to Improve Email Profitability tells the story.

Deliverability continues to be one of the major challenges to success that email marketers face, but a new focus on optimizing micro-deliverability is increasing the profitability of this channel.

Email deliverability is a challenge all email marketers face. According to Return Path, nearly 25% of email sent by legitimate marketers doesn’t reach the inbox.

The top ESPs have good overall deliverability rates, 96% or above. But the small differences in their micro-deliverability rates, meaning their deliverability rates by Domain/ISP, can have a significant impact on the overall inbox rate – and the revenue generated. By leveraging these micro-deliverability differences to their advantage, smart email marketers are increasing the revenue they generate by up to 33%.

Until recently, there have been significant obstacles to optimizing micro-deliverability, including: Scarcity of Micro-Deliverability Data Lack of Time Single ESP Model

But new tools are making it much easier, by providing detailed micro-deliverability data and allowing email marketers to quickly and easily segment their list(s) and send from multiple ESPs – all from one user-friendly interface. These tools also aggregate performance data from the different ESPs used, making it easy to gauge the overall success of each campaign.

A new white paper commissioned by Ongage, Optimizing Micro-Deliverability to Improve Email Profitability, provides further detail on this new tactic being used by successful email marketers. Download a free copy at Optimizing Micro-Deliverability to Improve Email Profitability.

TechCrunch: Ongage Wants to Help Marketing Emails Make It Into The Inbox

Tue, 05 Jun 2012 10:00:00 +0000

If a company needs to send marketing emails, it choose from a range of email service providers, such as iContact and Exact Target. But a startup called Ongage says that if you want your emails to make it into everyone’s inbox there’s a better approach — instead of choosing one ESP, why not use different providers for different recipients?

...

With Ongage’s just-launched product OngageConnect, however, marketers can take advantage of a concept called “micro-deliverability”, where each message will be sent from the ESP that’s most likely to reach the intended recipient. For example, Ongage says that if a US marketer is sending email to foreign recipients, it will use an ESP in the country where the recipient is based. Or if there are recipients using Gmail, OngageConnect will send those emails with the ESP that has had the best results with Gmail.

Read the full TechCrunch article here: http://techcrunch.com/2012/06/04/ongage-wants-to-help-marketing-emails-make-it-into-the-inbox/

Find out more about Optimizing Micro-Deliverability to Improve Email Profitability and how one email marketer optimized his micro-deliverability and saw a 33% increase in revenue generated as a result

Inc. Magazine Offers 7 Power Sales Tips Applicable for any Business and Life in General

Sun, 27 May 2012 10:00:00 +0000

Inc. magazine offers 7 poignant and salient sales tips, that far transcend the realms of sales --Patience, Commitment, Enthusiasm, Curiosity, Courage, Integrity and Flexibility -- great pointers for business, life as well as even email marketing. Here at ongage we were excited to see these tips articulated in such a manner, as we felt they spoke our thoughts and efforts, as we know they speak for all professional and passionate marketers and businesses across the globe.

Read more about these 7 wonderful tips at: http://www.inc.com/geoffrey-james/7-most-powerful-sales-tools.html

Online Media Daily Reports: Mobile To Become Top Email Platform

Sat, 05 May 2012 20:00:00 +0000

Mediapost.com Online Media Daily Reports-Mobile To Become Top Email Platform:

"Return Path projects that mobile will overtake Webmail and the desktop PC to become the leading platform for e-mail by year’s end. Email readership on mobile devices accounts for 30% of all opens, up from 10% a few years ago, according to a new study by the email certification and reputation monitoring company, Return Path estimates that proportion will reach about 35% by June, eclipsing Webmail services like Yahoo Mail, Hotmail and Gmail, and roughly equaling email opens on desktop clients like Outlook by mid-year."

Ongage Attending Daily Deal Summit in NYC

Tue, 17 Apr 2012 10:00:00 +0000

Ongage is attending Daily Deal Summit East 2012. Danny Tal, VP Sales at Ongage will be at the conference in New York city. Feel free to be in contact with him for any questions you might have about OngageConnect™ and how it can improve your email marketing operations http://www.linkedin.com/in/dannytal

Daily Deal Summit

Daily Deal Summit East 2012, April 17th and 18th in New York City, is the definitive conference series focused on the future of local commerce. Meet the innovative companies and top executives in online to offline, pre and post-pay couponing, and more.

Email outranks just about everything except sex

Mon, 26 Mar 2012 10:00:00 +0000

OK, so this is hardly news, and not even that new for that matter, and yes we're talking about Google Trends search term comparison. But still, a cute reminder about human nature. Credit for this idea goes to the "No man is an iland" blog of email-marketing-reports.com, where they noted this in an end-of-year 2011 blog post.

We went ahead and tested out a slightly different set of contemporary popular search terms. Just about everything we tried that included Email, Sex and 2 other very popular terms. In each and every case email outranked everything except sex, including Justin Bieber and Lady Gaga.

Interestingly, when comparing news references, as opposed to search, sex and email appear to run neck in neck...

On to more serious news...

You are what you think

Thu, 22 Mar 2012 10:00:00 +0000

Ray Kurzweil, the maverick author, scientist, inventor and futurist, in an intimate chat w/TechCrunch, on how our thought process re-wires our brains. So if we are what we eat, even more so, we are what we think. So how does that connect to email marketing you may ask.

So if we are what we think, then that would equally apply to both work and personal realms of thought. When it comes to work, we here at ongage spend a lot time thinking about email marketing solutions and are intent on honing our thoughts and actions to making the OngageConnect™ the most innovative and beneficial solution, for email marketers around the world.

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OngageConnect™ now openly available for free trial

Sun, 11 Mar 2012 10:00:00 +0000

ongage is glad to announce that OngageConnect™ is now out of closed beta. Email marketers with high volumes of monthly emails, seeking to increase deliverability, inbox placement, customer engagement, operational efficiencies and ROI are welcome to get in contact with us today for more details. See our FAQ page for information on how you can test OngageConnect™ without interrupting your current production environment, and getting started.